Daycare Marketing Company
Do you run a home day care business or a large day care facility with multiple locations?
No matter how good and satisfactory your business is, you also need to focus on day care marketing to ensure you can fill open spots when children move, age out of your program or change providers.
Filling those openings requires smart marketing for day care facilities that embrace modern Internet marketing strategies. And if you are not leveraging on these smart internet marketing strategies you might not get desired results.
Highlighted below are proven tips you can implement:
Showcasing Your Services Online
If your day care business is not found online, then you are losing a lot of traffic and prospects.
Therefore you need a good website to get good results.
Building a website can seem overwhelming while dealing with the daily details of child care, but it doesn’t have to be a difficult task with the help of a day care marketing company. Focus on web design that works on home computers and mobile devices, then optimize so you are among the first day care facilities people find when searching online.
Add Pay-Per-Click Advertising
Pay-per-click advertising (PPC) is a great way to zero in on parents/families who are actively searching for a day care in your area. With PPC, you are able to bid on listings for specific keywords that are tailored to your day care business. Your ad will appear in search engine results when people are searching for those keywords — and you are charged only if your ad is clicked. To make your PPC efforts successful, you’ll likely need to avoid keywords that have low conversion rates, while still choosing search terms that people would naturally use when looking for your type of day care.
Create and Utilize an Effective Landing Page
You can design a good landing page to introduce your day care business and attract more leads to your business.
Landing pages increases your chances of conversion and also captures your contact information effectively.
After building the landing page with the help of a day care marketing agency, link to it from your PPC ads and social media sites.
Content marketing is another effective strategy which involves the use of online content to establish your day care as a trusted resource for parents/families. This content could include:
- Articles/blogs that appear on your website or other websites
A library of child care, parenting and education content will establish you as an authority, help your SEO efforts and keep your day care in the forefront of parents’ minds.
For more information about our daycare marketing services, get in touch with us.