The Challenge.
Their genuine site was not responding, misleading to visitors and didn’t provide the important link to their mission of the global conservation of animals and their habitat.
Artgro came in to direct UNA’s internal design team through the planning and implementation process of a website that would serve visitors better when they visit the website as well as showing them how to affect change.
Project Highlights
Budget-friendly and Multi-phase Project
Phase 1: This phase involves updating the website elements to match new brand identity as well as prep content, clean up CSS for next phase.
Phase 2: Here, we update the design of the homepage, add elevated features/functionality, and converted the website to be a mobile-responsive one.
New Brand Identity
For a successful new brand identity, we updated the CSS, layouts and page templates to show the new brand standards and a more current design.
Mobile Giving and Registration
Customized donation and event registration forms to utilize both branded and user-friendly display as well as mobile responsive functionality.
Strategic Support and Training
We offered strategic support and remote training from the beginning to the end of the project.
The Solution
Artgro worked with UNA and their preferred design firm to execute a new design. As a result of this, we have changed their site into a current design that shows more of the new brand standards.
In a tight budget year, we divided the project into two phases that would stretch over two budget cycles. Phase 1 allows for a brand refresh in their current site structure. Phase 2 will further update the site’s features and functionality as well as change their entire website to a mobile responsive one.
Artgro website redesign work included:
• Website architecture strategy
• Modern, responsive website design
• Web development (HTML and CSS build)
• Content editing
• Artgro theming and customization
• Integration and custom layout for Black baud donation software
• Content management system training