2 Ways Marketing Blog Content Can Grow a Law Practice

Content marketing has been aggressively embraced in most industries as a cost-effective way to improve brand perception and develop a new collection of clients. As is often the case with the legal industry, however, many firms have been reluctant to join the content marketing train.

For this reason, countless number of firms have been using content marketing as a cost-effective way to connect with new customers and grow their businesses.

1. Carefully Created Content Can Increase Your Rankings in the SERPs

Google has made it known that it rewards websites that are constantly updated with fresh content in the search engine results pages (SERPs). As a result, doing on-site content marketing can have a great influence on your site’s SEO and ranking for the keywords your prospects are searching for.

Different tools are available to determine keywords and keyword phrases you can target, including AnswerThePublic, Ahrefs, Google Ads, and Keyword Tool. Once you’ve gotten some keywords you’d like to target, generate content integrating those keywords but make sure the keywords are integrated as natural language.

Google’s algorithm is getting smarter every day, and the company has explicitly identified “keyword stuffing” as violation.

2. Sharable Content Can Expand Your Reach

Creating an attractive website, blogging, adding videos, and setting up professional social media accounts are all good, but it’s important that you drive leads to visit your site and contact your firm. Otherwise, you may as well have the best-looking billboard along the loneliest stretch of highway in the country.

Engaging in SEO, adding content, using PPC, and engaging on social media are all great ways of driving traffic to your website, but where content marketing really delivers results is when you get your network to share your content for free! If you create compelling, shareable content that people find useful, there’s a good chance that they will share it with their loved ones and friends putting your firm’s brand in front of thousands of prospects.

SEO for Lawyers: Our Proven Solution to Internet Law Firm Marketing Internet marketing is not all about creating a site and waiting for something to happen. You need to implement Search Engine Optimization strategies to improve your business’s online presence. Whether you do it by yourself or with the help of an internet marketing company, optimizing your website and watching it rise up the SERP ranks is a thrilling process. These are great ways to help your website to get to the next level.

 

Let’s talk

Please contact us now to learn more, to discuss your SEO marketing objectives, or to receive an estimate or a formal proposal.
We are eager to learn more about your company and discuss creative ways to build your sales lead pipeline.

We are serving Houston, The Woodlands, Spring, Magnolia, Tomball, Conroe, Sugar land, Katy and beyond.

Our phone number is (713) 331-1040.

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Reputation Management and Reviews for Healthcare Practitioners

Reputation Management and Reviews for Healthcare Practitioners

The medicinal services and health industry has advanced hugely throughout the years. The web has helped patients and experts roll out numerous inventive improvements. There have been extraordinary improvements concerning cutting edge systems, offices, and innovation in medicinal services. In any case, there’s a drawback as well, which most emergency clinics and professionals are confronting. As the business keeps on developing, the worries of medical clinics and specialists are likewise growing, particularly one of the critical issues in human services – Online Reputation Management.

It wasn’t sometime in the past that patients needed to discover an emergency clinic or a specialist disconnected. They needed to depend on verbal exchange and their insurance agency to give them a referral to a doctor. Tolerance was required to address their PCP to turn out to be progressively instructed about sicknesses and diseases.

Before the web, a patient would visit the closest specialist, family specialist, or depend on informal exchange to find out about specific conditions. Around then, notoriety the executives for specialists was tied in with making a decent association with their patients, visiting the facility, or emergency clinic. Marking was constrained to a particular region.

• The Rising Importance of Online Reviews
The way toward finding a facility, emergency clinic, or doctor has turned out to be further developed. The basic leadership process, particularly for significant medical procedures, has turned out to be increasingly pointed by point. Concentrates from the most recent two years demonstrate that audits are the most significant influencers in the basic leadership process.

At whatever point a patient experiences medical procedure, numerous feelings join it. Once in awhile a patient can recuperate with the assistance of medical procedure; once in a while they can’t. Despite the outcome, relatives that are genuinely associated with the patient will undoubtedly express their considerations about the treatment and social insurance experts included. On the off chance that they have a positive encounter, they might want to offer their thanks by giving you a positive survey. If they have a negative encounter, at that point relatives or patients will plainly express their misery in surveys. In this way, online surveys are significant, particularly when you wish to be discovered online in the rundown of top-performing centers, emergency clinics, or doctors.

End

With so much data being shared crosswise over such huge numbers of channels and roads on the web, it is basic to remain refreshed with the most current issues; all the more so for the medicinal experts and administration suppliers. The critical test for medical clinics and human services experts is online notoriety the board. A solitary negative remark can hold as much criticalness as ten positive remarks when scanning for the best doctor or specialist.

 

Let’s talk

Please contact us now to learn more, to discuss your SEO marketing objectives, or to receive an estimate or a formal proposal.
We are eager to learn more about your company and discuss creative ways to build your sales lead pipeline.

We are serving Houston, The Woodlands, Spring, Magnolia, Tomball, Conroe, Sugar land, Katy and beyond.

Our phone number is (713) 331-1040.

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Why Startups in Houston Fail in Digital Marketing?

Why Startups in Houston Fail in Digital Marketing?

Digital marketing services have gone local, making more open doors for new businesses to kick-begin their organizations on a high note. In any case, a significant number of them have neglected to execute legitimate advanced showcasing methodologies. For what reason is this case? Was computerized advertising not the best fit for their organization? Is it safe to say that they were not submitting to the internet searcher rules for running computerized showcasing efforts? Actually no, not in any way.
Neighborhood new businesses who have neglected to execute computerized advertising administrations in Houston have passed up numerous basic open doors that would have driven them to more prominent achievement in advanced showcasing. Beneath we talk about the things that lead new businesses to disappointment in advanced advertising.

1. Setting Unrealistic Goals

For a new business, their advanced promoting system must be done effectively to benefit from its computerized showcasing efforts. To prevail in your showcasing endeavors, you have to plan and work out a viable computerized advertising system that can work to yield genuine outcomes for your business.
For instance, a startup can't set their objectives to promptly arrive at the status of a settled firm. It can’t adjust a procedure to yield results like that of an enormous scale venture, as the two of them have various objectives, and in this manner must make various methodologies.

2. Focusing on the Wrong Target

Probably the greatest mix-up that numerous new businesses make isn’t doing what’s needed research on their intended interest group. They neglect to recognize the agony zones of their forthcoming customers and frequently end up with computerized showcasing administrations that outcome in poor returns.

3. Not Understanding the Competition

Never under any circumstance disregard your rivals, discover your most prominent rivals and research what they are doing to succeed. Try not to attempt to duplicate what they are doing remain mindful of their contributions and procedures to remain in front of them. Continue overhauling your techniques, keeping things new and intriguing as there might be a portion of your rivals looking out for your computerized promoting system.

4. Not Tracking Your Results Properly

You can improve when you comprehend what your present decisions have come about in and can see unmistakably the territories that should be improved. Deciding the key execution tasks as indicated by your business’ commitments and tailing them after some time will give you an impression of where to improve and what you have to underline in your nearby advanced promoting. To ensure you accomplish the most astounding comes back from advanced promoting administrations, appropriate outcome following is an unquestionable requirement.

On the off chance that you have a business in Houston or the more prominent Houston, Massachusetts zone, don’t hesitate to connect with Artgro. As a favored advanced showcasing organization in Houston, we have confidence in examining your promoting approach.

Please contact us now to learn more, to discuss your SEO marketing objectives, or to receive an estimate or a formal proposal.
We are eager to learn more about your company and discuss creative ways to build your sales lead pipeline.

We are serving Houston, The Woodlands, Spring, Magnolia, Tomball, Conroe, Sugar land, Katy and beyond.

Our phone number is (713) 331-1040.

Click here to request a quote.

 

 

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5 Mistakes to Avoid when Hiring a Digital Marketing Agency

Nobody likes suffering the consequences of his or her actions, but sometimes, the business decisions we make, backfire and put a hold on our finances. As digital marketing is still a rapidly growing industry, it’s nuances aren’t fully understood, and small business owners often fall for the tactics of agencies that offer digital marketing services.

The reality is, the advent of social media has opened countless avenues to promote your products and services successfully. Whether you’ve been running a successful business for years, or maybe you’re the new kid on the block, digital marketing can take your business to your desired level. However, to get there, you need to avoid costly mistakes.

As a growing digital marketing service provider, at Artgro Houston TX, we understand the challenges small business owners face and want to help you overcome the challenges that you may be facing. To help you navigate through the web of digital marketers and select a team that best suits your requirements, we’ve put together a list of the most common mistakes people make when hiring a digital marketing agency and how to avoid committing them:

1. Not working with a full-service digital agency.
Some companies may provide digital marketing services such as social media marketing, but they do not specialize in producing powerful websites and SEO services. As these services usually work in cohesion, it’s critical to request a demo and verify the services offered. Experience in creating a robust website, launching appropriate digital marketing services, and placing ads and content to generate the maximum number of views is essential for a successful venture. Also, a reputable company will provide monthly reports with insightful analytics to highlight factors such as bounce rate, impressions, clicks, and other vital information.

2. Choosing the most affordable digital marketing company.
Price is a major constraint for most companies, but going with the cheapest digital company could damage your brand image in the eyes of your clients if the quality of the work is very poor. A reputable marketing company will enhance your brand perception instead of damaging it, which is why it’s essential to set a reasonable budget and also expect to pay a competitive rate for high-quality work.

3. Approaching an agency without a clear marketing goal.
It’s important to have clear digital marketing objectives and carry out research before you start approaching digital marketing companies. You do not want to end up taking on unnecessary services, based on recommendations from the agency. You understand how your business works, so ensure that the organization you choose aligns with your overall mission and vision and not the other way round.

4. Not getting a plan from the digital agency.
When you work with a company, it’s essential to ask for a plan that includes timelines, objectives and which platforms they will be used to enhance your brand. Your company may record more success when promoted on Facebook and Instagram if you‘re into retail, or it may receive better traction on LinkedIn and Twitter if you’re primarily business to business. Email marketing and newsletters could also help your strategy, so explore a customized package based on your requirements.

5. Working without a marketing budget for campaigns.
Every company needs to have a marketing budget for the year. You will have to consider what percentage of your budget you are setting aside for digital marketing and the budget for conventional marketing. Getting a beautiful website designed will be a one-time cost, but digital marketing services usually get charged every month, so this must be taken into consideration. Also, running ads on digital marketing platforms increases your brand exposure but it’s important to set a budget, so you do not end up overspending.

Let’s talk

Please contact us now to learn more, to discuss your SEO marketing objectives, or to receive an estimate or a formal proposal.
We are eager to learn more about your company and discuss creative ways to build your sales lead pipeline.

We are serving Houston, The Woodlands, Spring, Magnolia, Tomball, Conroe, Sugar land, Katy and beyond.

Our phone number is (713) 331-1040.

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5 Healthcare Marketing Trends to Help You Stay On Top

Presently like never before, individuals have a renewed focus on wellbeing and health, and thus, numerous choices for consideration have shown up. Patients are requesting for better services to improve the quality of their lives.

Competition is wild in numerous health care markets and if you keep on utilizing conventional marketing strategies, the chances of development are negligible. Moreover, individuals have more access to information- thanks to search engines and social media platforms.

If you want more patients or need help getting your healthcare marketing strategy up to speed, Artgro Company can help!

Websites like WebMD are providing people with reliable healthcare information. Solid research dependent on long periods of clinical preliminaries by therapeutic specialists about different sicknesses, their causes, indications, and medicines are currently available online for free and are easy to find.
Individuals currently direct their very own research before visiting the specialist. Thus, more specialists are on call and consultation websites make sharing healthcare information more widespread. Video calls and live Skype chats have also made it easier to diagnose and prescribe medications to people around the world. And this is just the beginning.

Here are 5 Health care marketing trends to help you stay on top in 2020:

1. Increase in Programmatic Display Buying
To work according to trends, many businesses and medical health care are purchasing advertising that uniquely targets the needs of specific patients at any given time. In programmatic buying, advertisers utilize the right message at the right time to reach out to the right audience.

They achieve this by using a combination of different strategies such as retargeting promotions, pay-per-
click (PPC) advertisements and social media promotion. However, programmatic advertising is the main umbrella that will drive healthcare buying in 2020.

Many healthcare services will adopt this strategy, but it’s important to do it right as medical practices are at risk of getting poor results if they fail to define their patient personas appropriately. The best specialists and medical practitioners will be able to succinctly identify their ideal patients and work their programmatic advertising around that target market.

2. More People Will Be Watching Online Videos
If you’re a healthcare promoter and you’re not using video to promote your practice, then you are losing a lot of prospects and money. Videos are driving serious engagement daily. People love watching videos over reading articles and long boring content. A report released by HubSpot shows that about 45% of people spend more than one hour a day watching videos.
On top of that, 39% of potential patients call to make an appointment after watching a video on a healthcare topic.

3. Increase in Competition and Market Sophistication
Solid working relationships among hospitals are leading to stiff competition. Recently, there have been various mergers and acquisitions. A good example is Aetna and CVS Pharmacy, as reported by Adweek:
Different healthcare services are adopting new methods to beat the competition, which means that the healthcare services that are not stepping up their game now will be left behind. As these healthcare services continue to implement new and innovative digital marketing strategies, we are likely going to see more sophisticated marketing techniques in 2020.

4. Self-Refer Beyond Google
Google has become a reliable platform for many patients which enables them to self-refer. They’re able to search for specific medical specialists and can easily find doctors within their local area. Healthcare content giant WebMD allows patients to self-refer and recently it was able to acquire Vitals.com. This move helped them increase patients’ confidence and trust in the medical conglomerate.

5. Use of blogs to provide quality healthcare content
Gone are the days when it was so difficult for healthcare providers to run successful blogs. One of the reasons is because many healthcare providers don’t understand the technicalities involved in setting up a blog, creating content, and promoting the blog.

They don’t have the time to learn complex systems and strategies. But with the advancement in technology, learning becomes easier and accessible. Website content management systems are improving and becoming more intuitive to use.

Let’s talk

Please contact us now to learn more, to discuss your SEO marketing objectives, or to receive an estimate or a formal proposal.
We are eager to learn more about your company and discuss creative ways to build your sales lead pipeline.

We are serving Houston, The Woodlands, Spring, Magnolia, Tomball, Conroe, Sugar land, Katy and beyond.

Our phone number is (713) 331-1040.

Click here to request a quote.

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4 SEO Tips for Optimizing Your Digital Marketing

4 SEO Tips for Optimizing Your Digital Marketing

Positioning at the highest point of Google searches can be repetitive work, however, it’s an objective most organizations endeavor to accomplish. To avoid slipping considerably further down in search engine results, your business needs to put SEO at the highest point of its plan for the day.

At Artgro Houston TX, our team of experts can help your business rank higher on Google for
increased visibility and traffic.
Clients put a great deal of trust in search engines and believe that the information they’re seeing on the opposite side of the screen is dependable. The higher you are in search rankings, the more valid you look. Also, SEO can help your business growth. Here are the tips for optimizing your Digital Marketing:

Review All Online Directory Listings
For best optimization results, you should monitor and update all of your online directory listings from time to time. You’ll need your clients to get to precise data about your business, and they will as well. Predictable data in all cases on your index postings is a basic part to improve your SEO. If your audience is given false or old data, it won’t drive them to your site. The objective is to drive traffic and as a business, you’ll want to help steer your audience in the right direction.

Utilize keywords
One approach to ensure content visibility is using catchphrases and key terms. Odds are you have a particular market of individuals that you’re attempting to target; if you want the content to be seen in front of ideal individuals, improve your content for keyword searches. Discovering top-positioning keyword searches is as simple as using Google’s Search Analytics. At the point when you’re utilizing the correct keywords that your audience frequently searches, chances are you’re improving your chances of individuals discovering your site through search engines.

Ensure you create mobile-friendly content.
We are in the prime of computerized advertising, which means it is basic that the content you create for your customers is mobile friendly. Soon Mobile SEO will outshine desktop SEO. That is the reason there is such an emphasis on Responsive Web Design. People are winding up considerably more dependent on mobile, as most of their searches are done on their smartphones, tablet or iPad. If your site isn’t mobile-friendly, then you are losing a lot of traffic.

Optimize Locally
If you want your business to be found in your local area or neighborhood, optimize for local searches by including city and state in the title keywords, the URL, H1 headings and Meta descriptions. Local optimization has advantages for small businesses and mom-and-pop businesses. In Google terms, local optimization means that your business will make it into the top three local listings on the page.

Be Social. Literally.

Social media sites generally drive massive traffic, making it one of the best ways to maintain relevancy and visibility with your audience. Developing and prioritizing a social media technique can improve your SEO efforts. Social media depends heavily on quality content, and that’s where SEO comes into the picture. A strong and consistent presence on social media can greatly improve your search rankings.

 

 

Let’s talk

Please contact us now to learn more, to discuss your SEO marketing objectives, or to receive an estimate or a formal proposal.
We are eager to learn more about your company and discuss creative ways to build your sales lead pipeline.

Artgro Marketing provides a wide range of website design and online marketing solutions to clients throughout Canada and the US, including Houston, TX, Austin, TX, The Woodlands, TX, Dallas, TX and more. Contact Artgro today for more information about how we can help your business win on the web!

Our phone number is (713) 331-1040.

Click here to request a quote.

 

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What Are Backlinks and How to Build SEO Backlinks

What Are Backlinks and How to Build SEO Backlinks

Backlinks (also known as “inbound” or “incoming links”) are links directing to your website from another site or domain on the internet. Search engines analyze the site’s backlinks to rank its popularity and quality.
If another site thinks about your webpage valuable enough to connection back to, that considers a demonstration of positive support of sorts in your site. What’s more, the more demonstrations of approval you get from amazing sites, the more positively your site will be positioned by any semblance of Google.
As we’ll investigate in-depth a little later, the sites linking to your site is additionally a significant factor for search optimization. A link from a long-standing, high-traffic, prominent site, for example, the BBC’s for instance, is probably going to have a substantially more constructive outcome on your SEO than a link from a new or unpopular website.

How Can I Get More Backlinks?

Getting backlinks could be very difficult. The question is how you get links from other people’s websites to your website? Well, you can start by doing a bit of the underground work yourself.
Getting backlinks from social media is good. Firstly, be sure to include a link to your website in any “bio” or “about” sections on any of your brand's social media pages/accounts. Regular social posts that link to your website can also help with search visibility.
Next, you need to embark on a campaign of backlink outreach. Backlink outreach is the act of connecting with different sites and web journals in a similar niche and asking them nicely if they’ll make a connection back to you. SEO boffins Moz have an excellent, in-depth guide on how to carry out a practical backlink outreach campaign. However, it’s important to avoid spammy tactics that don’t contravene Google’s Quality Guidelines.

Looking for a tailored SEO service that encompasses backlinks, keyword strategy, ongoing monitoring, and much more? Our team of digital marketing experts is here to help turn your online presence into a lead generation machine!

Let’s talk

Please contact us now to learn more, to discuss your SEO marketing objectives, or to receive an estimate or a formal proposal.
We are eager to learn more about your company and discuss creative ways to build your sales lead pipeline.

We are serving Houston, The Woodlands, Spring, Magnolia, Tomball, Conroe, Sugar land, Katy and beyond.

Our phone number is (713) 331-1040.

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Social Media Mistakes Physician Make and How to Avoid Them

Social Media Mistakes Physician Make and How to Avoid Them

Having a web-based life profile(s) is sufficiently not! Web-based life can expand your list items, help surveys, attract new leads, target perfect patients for extraordinary high-income administrations, jump traffic, increment your image mindfulness, thus considerably more! It is an amazing showcasing device, yet very regularly is fouled up with regards to the social insurance industry. Here is the most widely recognized internet-based life botches social insurance experts make.

No web-based social networking procedure

If your web-based life nearness is inadequate with regards to objectives and targets, it is improbable your endeavors will change over to genuine outcomes.

Specialists need an unmistakable thought of what they are attempting to accomplish from web-based social networking and how they will accomplish it.

Your Practice Online can enable you to make and actualize an internet-based life procedure to enable
you to accomplish your objectives.

Conflicting posting

Building an internet based life nearness with connected adherents is much equivalent to building a not insignificant rundown of upbeat patients.

It can require a long time of predictable exertion to get results, yet it is essential to not surrender and post valuable substance consistently.

Without consistency, you disregard the chance to draw in your supporters. Your Practice Online can enable you to make week by week web based life posts and timetable them ahead of time.

Not devoting assets

Albeit web based life is a free showcasing stage, despite everything it requires time and cash to accomplish results.
Assets should be designated from your advertising spending plan for web-based social networking. Your Practice Online can enable you to deal with your internet based life records and remain inside spending plan.

Not focusing on the correct group of spectators

Try not to concentrate exclusively on the number of supporters on your page.
Having adherents is significant, yet getting the correct supporters is the thing that will have any kind of effect on your training.

Your commitment rates will be higher when your supporters either like remark or offer your posts.
Facebook promoting is an incredible method to assemble a following and it enables you to target individuals with explicit socioeconomics, geology, and interests. Artgro can make and deal with your internet based life advertisements to enable you to contact the correct group of spectators.

Let’s talk

Please contact us now to learn more, to discuss your marketing objectives, or to receive an estimate or a formal proposal.
We are eager to learn more about your company and discuss creative ways to build your sales lead pipeline.

We are serving Houston, The Woodlands, Spring, Magnolia, Tomball, Conroe, Sugar land, Katy and beyond.

Our phone number is (713) 331-1040.

Click here to request a quote.

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Top B2B Lead Generation Tactics

Top B2B Lead Generation Tactics

If you can implement B2B Lead generation, your sales team will love you and your business will flourish. However, just 32% of B2B advertisers have a recorded showcasing technique. In this article, I’ll walk you through the key variables to setting up an effective B2B lead age battle.

Numerous entrepreneurs are experiencing a similar stage. Regardless of whether it’s a settled organization or a startup leaving the ‘Make back the initial investment Point’, they are continually looking for new potential clients to extend their business further. Everybody needs to leave this stage, at the same time; the cycle of business to business lead age is where you can’t figure out how to escape except if you have a reasonable vision and solid system.

Around 80% of business owners don’t understand that they have to attempt concrete B2B marketing strategies to figure out how to get away, instead of simply going with the customary systems (Emails, Tele-calling, and so on.), that don’t get the normal ROI and are lost in the maze. 30% of business owners don’t even realize that they are caught in this maze. Numerous individuals get baffled now and begin utilizing other ordinary experimentation methods without doing research, which devours your time, yet also, redirects your consideration from your center business. Except if you are hazy with the issue you are confronting, you can’t discover the arrangement. The staying 20% were engaged, which is the reason they have succeeded. What did they do to succeed?
As is commonly said – “It isn’t that they can’t see the solution. It is that they can’t see the issue.”

While making a marketing strategy or lead generation strategy, we always map ‘Plan A’ and ‘Plan B’ for elective choices on the off chance that the primary arrangement doesn’t work. Here we commit a typical error of going with traditional advertising methods for the two plans. Imagine a scenario where plan B additionally comes up short. This is the place current Digital Marketing strategies prove to be useful. Like conventional marketing, digital marketing strategies are also a vast area to explore, but most businesses are not aware that digital marketing is the key that leads them out of the labyrinth. Gone are the days where we were dependent upon traditional techniques. Digital marketing techniques like National/Local SEO and SMO have a proven record so far when it comes to business to business lead generation. These are the best digital marketing techniques that the remaining 20% of businesses use to ensure a consistent flow of lead generation. Instead of getting frustrated, they make it a game and enjoy doing so. In simple words, digital marketing is a tool to predict lead generation. Before putting resources into any promoting strategy for income age, recall that the lead age procedure begins by finding where your objective market lives on the web.

Artgro is a B2B developmental organization. We center on improving marketing outcomes to increase lead generation rates for B2B organizations. Artgro’s advertising system acquires the consideration of prospects into leads, improves brand visibility, educates buyers, and converts prospects to customers.

 

Let’s talk

Please contact us now to learn more, to discuss your marketing objectives, or to receive an estimate or a formal proposal.
We are eager to learn more about your company and discuss creative ways to build your sales lead pipeline.

We are serving Houston, The Woodlands, Spring, Magnolia, Tomball, Conroe, Sugar land, Katy and beyond.

Our phone number is (713) 331-1040.

Click here to request a quote.

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SEO Tips for Lawyers and Their Firms

As a widespread rule, lawyers are highly intelligent people who can write impressive blog content. But, because they know the law, and not necessarily internet marketing, they don’t know how to make those blog posts ranked high in Google and other search engines. This is important to build a steady stream of traffic to your website which can convert visitors to paying clients.

The good news is, lawyers can learn SEO strategies to help improve their ranking. This way, they can still keep writing the content themselves but get better results.

Start with Keyword Research

Keyword research tools such as Answer the Public, Keyword Tool, and SEM Rush enables you to find words and phrases your prospects are using to find lawyers in your area. Using this information can help you find topics to write about and the words to include on your website to help improve your overall ranking.

Write Content Specific to Your Legal Specialties

Law is a complex and extensive subject. Chances are your firm has a good name for representing certain types of cases. If you specialize in criminal defense, you don’t need to write about estate law or family law.

Write Occasionally

The more you write, the more content the search engines will have to rank. When you write occasionally, the more you’ll send new signals to the search engines. Search engines do not usually list outdated information. Try to write at least once a week, but know that businesses that blog three times a week get three times more traffic than those who update their blog once a week.

Link to Articles

Search engines take into consideration the number of links to and from your site as an indication of quality. Quality will always have an impact on rankings because the search engines are trying to make sure they provide a good experience for their users.

When you talk about overlapping subject, link to the content that you’ve already written. When you mention cases or specific resources, make reference to credible sources on them where your readers can find other information if they want.

Need help with digital marketing needs to grow your firm? Get in touch with our team today! We’ll handle your SEO needs and even give you a free website audit to show you where you can make amendments to get the most impact right away.

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