Reputation Management for Restaurants

Social media opened up many possibilities for restaurants both good and bad. It’s a great way to get your name out there and advertise, often for free. It’s also a great way for customers to put their thoughts out there for the world to see and sometimes it’s not always pleasant. A negative review can spread even faster than a positive, making it vital that you have good reputation management.

In the face of today’s global pandemic, restaurants need to manage their reputations in order to stay afloat. So how do you do it? Check out our top tips.

Pay Close Attention to Reviews

Customers love to leave reviews – both positive and negative. Staying aware of the reviews left may help improve your business. Good reviews are great – they help boost your business. You can even use them as highlights in your own posts. Bad reviews open up the opportunity to make things better. Truly listen to the review, do they have valid points? Take the emotion out of it and really focus on what they’re trying to say.

Stay Engaged

It’s important to respond to customers with both positive and negative reviews. A ‘thank you’ goes a long way as does a response to a negative review. Make the response public so everyone can see that you’re trying to fix the situation and make it right for the customer. If the issue carries on, you can keep the conversation going in a private email, but make sure you ‘make good’ with the customer in a public way too.

Use Social Media to Promote the Good you Do

Does your restaurant help the needy? Does it host special events, fundraisers, or even have specials that may help consumers during this difficult time? This too is a part of reputation management. The more you are ‘out there’ and showing the good you can do for the community that you are a part of, the better the reputation the community will have of your establishment. It’s all about the reputation you create and follow through on in person.

Reputation management is the key to any restaurant’s success today. In these trying times, consumers have limited resources and spend their funds wisely. Using social media to help promote your restaurant’s reputation increases your chances of being the place many consumers choose to spend their hard-earned money during these difficult times.

To review your Internet marketing strategy and explore options new and old, contact us now.

 

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The Importance of Social Media for Small Business

Did you know that almost 90% of consumers do research online before making a purchase, even in person? A majority of that research is on social media too. That’s where people share their opinions, their great finds, and get the word out. If your business isn’t on social media, you could be missing out on a big piece of the puzzle.

Why consider implementing social media in your business? Check out the reasons below.

Create More Brand Awareness

Consumers want to deal with brands they are used to seeing – that are familiar to them. When they see McDonald’s golden arches, they immediately recognize it. Using social media can help your business become recognizable, whether to your small community or the entire country – the span reaches far and wide.

Connecting with your Audience

Every business has a target audience. Typically, you can’t connect with them unless they come into your store or call you. The occasional email or phone call isn’t enough, though. Social media gives you a chance to let consumers really get to know your business, get behind the scenes, and for you to interact directly with consumers’ questions, issues, and compliments.

Give your Brand a ‘Mission’

Social media gives you a chance to tell a story with your brand. Using unique ways to appeal to your audience, you can gain the attention you want without ‘in your face’ advertisements. Social media isn’t just for selling – it’s for creating a relationship with your target audience so that the purchase from your business becomes natural, because they are your ‘friend.’

Build a Bigger Audience

Of course, all any business owner wants is to build a bigger audience. With paper flyers, and even a website your hands are tied to the limited amount of resources available. Social media is like word-of-mouth on steroids – your audience is much more likely to share your posts, company information, and even their purchases online where it’s as easy as the click of a button, letting hundreds of others see their choice.

Small businesses need social media if they want to survive, especially if you market to millennials. Even seniors, though, use social media today to stay in touch and see what others are up to. The sky is the limit with social media, so it’s important that your business be a part of it or risk getting left behind.

 

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Marketing a CBD Brand Without Advertising

With CBD brand marketing somewhat limited, you may find it hard to get your brand out there. While it makes sense why the advertising is so limited, it doesn’t make it any easier for the reputable brands to get their name out there.

So how do you market your CBD brand without truly advertising? It’s time to think outside of the box.

Use Social Media Influencers

While you can’t pay for paid advertising space for your CBD products, you can use a social media influencer. What better way to get a following than to have someone with a large following endorse your product? You’ll reach a larger audience organically without violating any of the rules.

Use Content Marketing

Content marketing gives you a chance to show off your expertise and market your brand at the same time. Your target audience benefits because they always want information and if you can position yourself as an expert, you’ll provide a value-added service rather than just trying to sell a product. Viewers will look more favorably upon you, allowing you to market without advertising.

Use Affiliate Marketing

Affiliate marketing means you pay website owners to advertise your product for you. All it takes is for you to agree upon a specific commission that you’ll pay to website owners when a viewer clicks on your link. Because this is targeted advertising, you’ll likely get better-qualified leads than you would marketing to the masses.

Be a Podcast Sponsor

Podcasts are becoming more and more popular as most people don’t have time to sit and watch a video but can listen to a podcast while multi-tasking (even driving). As a podcast sponsor, you can grab the attention of your target audience, as long as you choose a podcast that’s within a similar industry or has a similar interest that ties into your product.

Use Lead Magnets

Lead magnets lure leads in by promising them something in exchange for their email address. The ‘something’ that you offer can be a digital list of the top ways to use CBD or any other helpful information that you want to offer. The key is grabbing the email addresses for future marketing.

Marketing your CBD brand takes a little thinking outside the box, but it’s possible. You can get the most exposure when you take advantage of the small loopholes available even on social media sites that typically ban CBD advertising.

Looking for new marketing ideas or help in sorting out your options? Contact us now!

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Social Media Use in the Industrial Sector

Are you using social media for your industrial business? If not, you may be missing out. It’s the number one way to create a buzz around your business and the best way to get your name out there. Whether you are looking to increase your company’s awareness, enhance engagement with your followers, or show your expertise in the industry, social media is the way to go.

It’s Like Word of Mouth but Better

What better way is there to get your name out there than to have others share it, right? We used to have to rely on word of mouth, but social media makes it even easier. Your reach goes further even with just a handful of people sharing the news. Your news goes to hundreds of others and the trend may not stop there. It takes word of mouth by storm.

You Can Show your Expertise

There’s a lot to show off in the industrial sector and sometimes words just aren’t enough. A how-to video or even just a video with important information is much more likely to be shared than a regular post with words. People love videos – they can get the information they need more engagingly and if they love it, they will probably share it.

You can Build a Professional Network

Even if you connect with just one person if it’s the right person, it can lead to higher sales and revenue for your company. You need to continually build your professional network and social media has a much farther reach than you could ever make happen in person. You can network with individuals, professional organizations, and corporations all from the comfort of your office chair.

You can Build Traffic to your Website

If you want more people to visit your website to see what your company is all about and what they offer, you have to be on social media. Sharing links, specials, and important information that all link back to your website not only drives traffic there, but it also encourages Google and the other major search engines to rank your website higher because of the backlinks sending them there.

Don’t ignore the importance of using social media in the industrial sector. Social media isn’t all about celebrities and fashion trends. There are plenty of benefits for everyone in every industry or at least those that want to expand their network.

Looking for new marketing ideas or help in sorting out your options? Contact us now!

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SEO for Manufacturers: Everything You Need to Know

Finding leads online means you need to take advantage of search engine optimization. Most people don’t scroll past the first few entries in Google and if you don’t use search engine optimization techniques, chances are you won’t be found.

So how do you get found? Check out the tips below.

Create Keyword Rich Content

Your website, blog, and social media pages should include keywords appropriate for the industry. Know what keywords you want to rank for and properly place them throughout your documents. Make sure the placement is thoughtful and useful – search engines can tell when they are haphazardly used for the intention of ranking in the search engines.

Get Backlinks

Search engines look for ‘votes’ for your website in the way of links. Work with others in the industry to exchange links or even those outside of your industry but that draws in an audience that may be interested in what you have to offer. The more outside links that send readers to your website, the more confidence the search engines will have in it, which may increase your search engine ranking.

Check your Site’s Speed

You want a site that’s user-friendly and fast. Search engines use this information when deciding how to rank your website. If your site isn’t fast enough, search engines won’t recommend it because it will turn readers off. 

Make Sure your Site is Mobile Friendly

Readers look at your website from many different devices, but that doesn’t mean it looks good on every device. You need a site that’s optimized for mobile viewing. Google recognizes sites that aren’t mobile-friendly and it affects your search engine ratings.

Check Your Meta Data

Keywords don’t just belong in your content, there’s the Meta information too. Think of things such as:

  • The page title
  • The website address
  • Image descriptions
  • Alt tags

Google doesn’t use this information to rank your website, but it’s needed to ensure you get the right audience. Again, don’t keyword stuff, but instead, use the keywords wisely.

SEO is an ongoing task. It’s not something you’ll do once and forget about it. The landscape of SEO is constantly changing, which means you constantly need to update your page to keep up your rankings. Google likes updated information, so the more you stay on top of your SEO, the better chances you have of your website ranking where you want it to rank.

 

Looking for new marketing ideas or help in sorting out your options? Contact us now!

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4 Critical Components of a Successful Website Design for Manufacturers

If you run a manufacturing company, you probably haven’t given a lot of thought to your digital marketing. After all, who is going to look at a manufacturer’s website, right? In fact, you may have even ignored the need altogether. 

Today, though, every business, including manufacturing companies need proper website design if they want to properly market their business.

What makes up a great manufacturer’s website? You must hit the key points that we discuss below.

  1. Solve your Customers’ Problems

Chances are you aren’t the only manufacturing company in the area, so what sets you apart from the competition. In other words, why should engineers choose your company over another with a beautiful and informative website? What do you have to offer in terms of value-added services? You all probably have the same products or at least similar products, showcase what makes you different.

2. Make it Easy to Contact You

Don’t make your customers search high and low to contact you. Your home page should offer some of the information – not necessarily all of it, but at least a phone number or email. Viewers want quick answers and if they have to dig for your contact information, chances are that they’ll move onto the next competitor.

3. Make it User-Friendly

Your entire website should be user-friendly. In other words, it should be easy to navigate and read. The average person stays on a website for only a minute or two before making a decision. If they are overwhelmed or can’t find what they want quickly, they move on to the next website. 

4. Write Valuable Content

The whole point of a manufacturer’s website is to grab leads and/or offer information. Both goals require valuable content. You need to show readers why your site is the one they need. Updated content with proper keywords will help search engines rank your website, which also helps you grab leads. 

As a manufacturer, you need a website just as much as businesses in any other industry. If you want to compete, you need a website that is user-friendly, informative and solves a problem. Look to your target audience and see what it is that they need that your competitors aren’t offering. It’s there that you’ll come up with your best-laid plans to create a proper website for manufacturers. 

 

Looking for new marketing ideas or help in sorting out your options? Contact us now!

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Marketing for Oil and Gas Companies

Every company, no matter the industry, needs to be online. If your oil or gas company isn’t online, you’re missing a big part of the market. Even though you don’t attract the ‘typical’ consumer, there are still reasons for you to consider being online.

You can Establish your Brand

You want people to be familiar with your brand. If it’s not online, they aren’t going to get familiar with it. Think of what you happens when you see McDonald’s golden arches. You immediately know what they are, right? That’s what you want for your company. The more consistent you are with your branding efforts, the more recognizable your company will be.

You Need to Establish Yourself as the Expert

You must share photos, videos, and content online. Get your company a social media page and get active. Show your followers that you are the expert in the industry and that you care about each and every follower. Offer free tips, how-tos, and other information that your followers will find valuable and make them think of you. 

Communicate with Your Audience

Social media offers the opportunity to engage with your audience in a way that no other method offers. You can thank them for compliments, offer advice, and offer your side of the story for complaints. It’s the best way to have back and forth banter with your followers, truly creating a relationship with them that would otherwise be impossible.

Show the Stats

Your followers love the stats and what better way to share them than with infographics online? This goes along with showing your expertise, but in a way that you show that you care about your audience. Share the figures they want to see and even those that may shock them. If you are the leader in the industry, sharing the information first, you’ll be steps ahead of the competition.

Get More Leads

It all comes down to the leads, right? That’s where your website and social media come in handy. They will direct those interested in your products right to your website. If you offer value-added services in exchange for email addresses or phone numbers, you can offer even more marketing material that truly boosts your business.

All gas and oil companies must be online – it’s a necessary component of your marketing strategy. Find out where your target audience hangs out the most and establish yourself as the expert there. You’ll increase your leads and create more brand awareness.

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Don’t Let Coronavirus Ruin Your Small Business

Businesses of all sizes are facing the effects of coronavirus or COVID-19. The ill-effects started early in January when production and shipments from China slowed down or halted all at once, but as the illness peaks in the US, the effects are even worse.

This doesn’t mean your small business has to fail, though. Check out some simple ways you can help your business thrive during these trying times.

Offer Support not Sales

This is a trying time for everyone. Customers don’t want a sales pitch or advertisement – they want to know what you can do for them. Show your care and concern and the sales will come naturally. Companies just out for the sale will be left in the dark.

Offer Other Delivery Options

Social distancing is a real thing right now. People are afraid to be in crowds, even small crowds. Think outside of the box and offer alternatives, such as curbside pickup or home delivery. Yes, it may require more resources, but if no one’s coming into your store, you may have the resources more available than you think.

Allow your Employees to Work Remotely

Technology today makes it easy to allow remote employment yet many companies resist it. The coronavirus makes you realize its importance, though. Between the ability to connect online and the trust you should have in your employees, the work will still get done and your employees have a higher chance of staying healthy. This can help instill a feeling of loyalty in your employees too, as you show your ability to be flexible during such a trying time.

Stay in Constant Communication with Your Customers

Everyone knows this is a trying time but customers want over-communication. They want to know what you are doing to help them and society as a whole. Customers also want to know what precautionary measures you are taking or any other pertinent information you have to share that benefits them in some way.

Watch your Advertising

Society as a whole is sensitive right now. Don’t use this as a time to capitalize on marketing efforts unless you truly can make a difference. Any advertising seen as distasteful could give customers the wrong impression. While you can advertise, make sure there’s value behind it. What can your product do or even what knowledge can you share that will help those panicked right now?

Small businesses are in a unique position today, but there are ways to keep your head above water. It’s all about changing with the times and keeping an eye on what society needs. If you change with the times, your business may do the same. 

Looking for new marketing ideas or help in sorting out your options? Contact us now!

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Why Social Media is Important for Oil & Gas Marketing

Social media helps businesses in all sectors increase viewership, potential customers, and sales. Social media isn’t just reserved for entertainment and fun. Viewers love to see what goes on behind the scenes at companies as well as get more in tune with their mission, all of which can be done on social media.

Check out the top reasons your company needs oil and gas marketing techniques that include a strong social media presence.

Get Your Name Out There

With competition getting fierce and more small oil and gas companies going under, it’s more important than ever to get your name out there. Social media helps make a name for your company, not only for consumers but for talented professionals too. LinkedIn, the professionals’ social media site, can be utilized to bring in the talent you need to keep your company competitive and afloat. 

Expand Brand Recognition

With millions of people using social media, it only makes sense to advertise your brand to get proper recognition. Utilize social media in unique ways, not just updating posts and providing helpful information. Create unique hashtags and encourage visitors to use them while attending trade shows and other events. This is better than any other marketing strategy you could use as it’s the users and followers putting the information out there for you.

Communicate with Your Followers

You have an audience, but do you communicate with them? Social media gives you a way to let your audience have a look behind the scenes. They can see how you operate, what you believe in, and what you do to improve the environment. With the ability to converse back and forth, it helps give followers a look at your company’s personality and a reason to use your brand.

Increase Your SEO Efforts

SEO for oil and gas companies is imperative and not just for Google. You want to rank high on social media sites too. Social media users search on their favorite platforms too. Optimizing your SEO so that you come out as one of the top choices will increase your viewership and potentially increase your sales.

Social media must be an integral part of your marketing program. If you’re looking for a results-driven and caring oil and gas marketing firm, Artgro has you covered! Visit them online or call 713-331-1040 for a quote. 

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How Does SEO for Oil and Gas Companies Help Your Company Stand Out?

Almost 90% of consumers do research online before making a purchase. This includes the purchase of utilities and industrial products. What does that mean for your company? It simply means if you aren’t online and ranking high in the search engines, your sales will fall, and you may fall prey to the competition.

So how can you maximize your efforts in SEO for oil and gas companies? Check out our tips below.

The importance of Keywords 

The keywords you choose dictate how well your company ranks in the major search engines. You need an SEO strategy that uses the specific industry terms that your audience searches for online as well. But it’s more than just choosing the right words, it’s using them effectively too.

How you use your keywords determines how the search engines rank your company. Just cramming words onto a page doesn’t work. They need to be strategically placed in content, headers, and advertisements. With continually changing algorithms and information, this is an ongoing job for any company.

Providing Quality Content

Quality content doesn’t just mean well-written content. It means content that uses keywords while still providing value. Simply writing a bunch of words and throwing in random keywords doesn’t cut it. Oil, gas, and industrial SEO techniques require you to provide content that readers want to read and learn something from. It helps if you have others linking your content, as it’s like a ‘vote’ for your site letting the search engines know that it provides value.

Optimizing Your URL

Believe it or not, your URL could make or break your search engine ranking. Using the right keywords and naming each page that branches off from your main page is crucial. You want a URL that lets users know what your company does while using the most popular keywords that your company is trying to get a position for in the search engines. Sometimes it’s not about the most popular keywords, but the low-competition ones that not many have thought to capitalize on quite yet.

 If you struggle with your SEO for oil and gas companies, call the experts at Artgro.com. Call us at 713-331-1040 or visit us online today!

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