The Biggest SEO Challenges for E-Commerce Sites.

A few years back, standalone brick and mortar stores and shopping malls were the go-to places for Americans to buy products.

A year ago, nobody thought e-commerce could last this long. Having an e-commerce website doesn’t guarantee that you will be successful in the e-commerce industry.

Unfortunately, e-commerce websites are having SEO issues that can prevent you from reaching new customers. Just like with any other business website, it’s very important for e-commerce site owners to take note of these shortcomings and provide necessary measures.

In today’s post, we’ll talk about some of the biggest search engine optimization challenges that e-commerce sites are facing and how to solve them.

Product Descriptions and Content Quality.

If you have a website with many products for sale, you might want to copy and paste descriptions of other manufacturers for your product to save time and stress. This is very wrong because it could affect your site optimization in the long run.

Loading Speed

The rate of website loading should be a concern for all website owners, especially for e-commerce site owners. A website with fast loading speed attracts a potential customer compared to the one with slow loading speed.

Security

When buyers shop online, they need to have some reassurance that their information will be kept private. If they can’t be assured of that, they might decide to find another e-commerce site.

SSL certification is important for any website, especially e-commerce sites which involve shopping with credit cards and other online wallets.

If your site isn’t secured, your customers will be scared of making payments on your site.

Product Reviews

Some business owners have this notion that once customers leave reviews on their products, they’ll lose control over their brand perception.  That’s not true. If none of your products have user-generated reviews, customers will be less likely to trust the quality of your product and your business.

User Experience

Now that the majority of e-commerce customers are mobile, it’s essential for e-commerce businesses to prioritize responsive design that keeps mobile users in mind.

Apart from the aesthetics of your website, it also needs to function in a way that’s user-friendly. If your site infuriates customers, you’re going to have a hard time converting potential customers.

If your site is in need of restoration, ensure you’re working with qualified designers who will take SEO into consideration, otherwise, you might think your user experience has improved whereas there are actually a ton of 404 errors and missing pages. Your designer should also ensure your site is responsive on any and all devices and screen sizes.

If you are in need of professional website optimization or design, then look no further we are here to take your business to the next level.

For more information, do not hesitate to get in touch with us.

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How Important Are Businesses Citations And Directory Listings?

In the old days of SEO, directories were one of the techniques used in ranking.

Directories are used for obtaining links for a number of reasons. Apart from being easy to submit websites to dozens of directories at a time, it is very cheap and delivers results. Google even encouraged directory submissions.

Nowadays, directories have become less of a ranking factor over the last year. Even Google is continuing to remove many of the free website directories amounting to approximately 50% of directories from their index in recent years. That being said, the largest and most trusted directories will remain a ranking factor and have some impact on your Google rankings.

Apart from its ranking benefits, directories can be incredibly valuable for your business.

Directories and local SEO

As smartphone use grows, searches are becoming much more localized. Maps and voice search are allowing users to find businesses within their location. As a result, local SEO is a crucial part of any SEO strategy. Improving your business’ local SEO is key if you want to appear and rank higher on Google map results and on Googles first page searches related to businesses in your area.

What directories do you need to be listed in?

The number of directories that your business should be listed in doesn’t really matter; it’s the quality of those directories that matter. So, therefore, you should focus on the following:

  • Google My Business
  • Bing Places
  • Hot Frog
  • Yellow Pages
  • Yelp
  • Yahoo Local
  • Facebook

How do your citations stack up?

At this stage, you may be wondering how your business is listed in directories. Lucky for you, we’ve got an easy way for you to find out.

Simply go to our Directory and Citation Checker to see where and how consistently your business is listed. If you don’t like what you see or you are not happy with your local rankings, our team will be able to develop a custom Local SEO strategy for your business. Contact us today to find out more.

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Dental SEO Services Provided by Our Houston SEO Team

We’ve been working in the health care field for close to 4 years now and we’ve been able to attain some great results for our clients which can be seen in one of our latest case studies on Artgro.

 

Highlights of Our Marketing Strategies for Dentists

The need for trust brings about online marketing for dentists. Brand reputation is very important in the medical space. This is all about constantly developing high-quality content to connect people with the values and core proposition of trust.

The first step is building valuable content, followed by implementing high autoresponders to leads and new customers to improve communication flow between Doctors and patients. There are communication sequences that must occur for every new patient and for every patient who has received services from you recently. The objective is to capitalize on drawing out satisfied customer reviews while dealing with any complaints before they become public.

Ensuring the effective flow of communication with your customers while developing SEO rich content is the first step of a quality dental SEO plan.

How Keyword Rankings Work for Dentists

Local SEO is the game changer. Getting higher rankings from local results means we will need to craft out your local map listing. The biggest factors that affect your keyword rankings on a Google map listing are the content, reviews, and back-links that are targeted at your listing.

If your local listing is lacking in any of these three areas, then you’re probably either not showing for your local area or your competitors are outranking you.

Rankings are Not Everything

Everything is not about ranking. Most of my clients get calls from people calling them every day to help them rank a keyword to the top of search engines. It’s not about rankings it’s more about who you’re communicating with.

We focus on optimizing the communications with your present patients and new patients. This twofold approach naturally ranks keywords in the search engines over time. Don’t ever settle for a short-term ranking plan because they don’t guarantee long term results. Long-term marketing is the key to success.

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3 Signs Your Site Provides a Bad User Experience

In today’s digitally advanced age, establishing a website is not the most important thing. Your website interface must be aesthetically designed to attract visitors.

The idea of “if you build it, they will come” won’t work out unless you keep the user experience in mind at all times.

Actually, Google has a bit of an obsession with user experience. If you don’t make it a priority in your web design, you might get negative results on your search rankings. When your objective is to improve your SEO and improve your conversions, you’ll attempt to do everything in your power to prevent a bad user experience. But if any of the following signs sound familiar to you, you’re probably going to want to hire some new website designers as soon as possible.

  1. Unappealing Web Design

One major disadvantage of UX includes overcrowded, ugly, and/or dated web design. An old layout, pages filled with banner ads, obvious animated elements, auto-play videos or music, large sized images, or deliberately staggering text can all ruin any chance you have of enticing visitors. All of these components make you look old fashioned and have no idea what you’re doing.

According to a survey, 30% to 90% of users say they’ll stop interacting with a website if they feel the design is poor. Besides, they’ll be less likely to even trust your company in the future. Your web design should be professional, clean, and attractive while supporting your brand’s image. If you can get a new website to get the job done, then it’s worth the investment.

  1. Slow Loading Speeds

The aesthetics of your site are extremely important, likewise its performance. If your website won’t even load, visitors won’t be able to appreciate all that design work. In fact, they’ll probably abandon the search entirely. Approximately 47% of internet users believe a site should take no more than two seconds to load. Research shows that slow site speeds result in $2.6 billion in lost sales annually.

3. Confusing Navigation

Having an attractively designed website is cool. But it also needs to be easy for visitors when navigating on your web pages. If your navigation is confusing, visitors might decide to check another website.

If you’ve left out the most popular landing pages like search, support, contact, about, or login information, visitors probably won’t even bother. They’ll write you off as being unprofessional and will look elsewhere for what they need.

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4 Truths about SEO That Will Surprise You

Implementing SEO strategies and techniques could be challenging and tedious. Some aspects of SEO are basic and easily implemented while others are complicated and very tasking. Highlighted below are five surprising facts about SEO you probably don’t know, compiled by the experts at Artgro SEO, a premier SEO company in Houston.

  1. Bad SEO Will Hurt Your Business

Bad SEO is not advisable and could cause huge problems for your business. What we mean by Bad SEO is the use of Black hat SEO which is an unethical use of SEO techniques to rank a website on Google first page or other search engines. The most common Black hat methods include keyword stuffing, private link networks, and cloaking.

Implementing this technique can get your website banned on Google which will have a negative effect on your search engine rank.
Investing in creating authentic content is better for your website ranking.

2.Viral Content Is Probably a Waste of Time

Viral content can improve your business online awareness, but getting your content across to thousands of audience is difficult.
You can’t predict what will go viral, so don’t waste your time and resources trying to create viral content. There are easier, more consistent SEO strategies that are a much better use of your time and money.

3. Incoming Links Aren’t Always Helpful

Inbound links are one of the best ways to increase your ranking, but make sure your links are coming from good safe domains and websites to prevent Google ban. Ensure you get quality links to your websites.

4. Relevancy Is Essential.

To rank well on Google and other search engines, ensure your site content, including titles, image descriptions, and HTML tags are relevant to the focus of your website. Relevancy ensures your content provides useful information for your site visitors and that you’re not trying to manipulate Google’s algorithm to improve your ranking.
If you need help optimizing your business’s SEO strategy, contact our experienced professionals at Artgro SEO, the leading experts on Houston.
We can help you with search engine optimization, online marketing, social media management, web design, and many more. Give us a call today at 858-223-1904 to learn more about our industry-leading services.

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Practical Look at Oil and Gas Mobile Apps.

Who says that Oil and Gas cannot adopt digital technology? In today’s Oil and Gas Industry, oil and gas are beginning to invest in mobile technology to improve their operations and services to customers.

Mobile Oil and Gas Solutions

A great mobile app should be designed for major players in the oil and gas industry without going for professional and technical training to be able to use it. A great mobile app can accommodate existing infrastructure and processes, will fill in operational or communication gaps relatively seamlessly, and will be easy for targeted user groups.
No matter how complex the needs of major enterprises are, doesn’t mean it should have complex solutions. A functional effective Oil and Gas mobile apps will:

  • Compress diverse data into clean, color-coded graphics.
  • Be simple and easy to understand for all user groups.
  • Be compatible with a company’s existing systems and processes.

According to a survey 1 that included Halliburton, Chevron, Cenovus, and ConocoPhillips, amongst others, 43 percent of respondents said they were either currently investing in or seriously planning for wearable integration. This means that the industry is not going backward. It’s easy to see how the
hands-free and un-ignorable qualities of smart watch applications offer a bigger benefit to oil and gas workers compared to a smartphone app.

Biggest Uses for Oil and Gas Applications.

Most mobile oil and gas application existing today focus more on real-time communication, field operations, and health, safety and environment (H.S.E)

Real-time Collaboration and Communication

Email and smartphones are impressive, however they are still limiting. Mobile application can ease communication amongst offshore workers who aren’t using their computers. A mobile application could also be used as a security alert whenever there is an emergency or fire outbreak during work.

Better Operability

Field workers can input vital information and send it to a central server on the go, this will make it easier for project managers to access the information without worries. Using the same mobile application,
project managers can save time and stress on supervision and repairs without hassles.
Safety and Training.
The focus is now on HSE apps amongst oil and gas companies. Oil and gas safety communications and training are constant needs, especially for remote workers. Mobile technology can deliver anything from basic safety training to monitoring pressure levels inside field equipment.

With the aid of a mobile application, workers can get updates about training, get notifications whenever there’s an update to a system or protocol, and send questions and feedback to managers. Managers can
use the app to engage with employees, as well as to keep tabs on how workers are scoring on the in-app training and see where there may be communication errors in safety training

Enterprise Mobile Experts

We design cost effective solutions for complex problems in a variety of industries. We’ve built a good reputation with our clients and we’ve been the catalyst behind the success of our clients in terms of internal IT, marketing, sales, and leadership.
Every step of the way, we work as a team with our clients: from initial ideation, to presenting technology at major conferences, to live-monitoring launches, to ongoing post-launch support.
You can make a research about our custom oil and gas applications.

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THE DIFFERENCE A GOOD WEBSITE DESIGN CAN MAKE

Having a professionally designed website is very important. A well-designed website creates a first impression for your visitors, so you can afford to lose visitors due to a poorly designed website.
Because of the poorly designed aesthetics of your website, no one sees the amazing deals and helpful services that you are offering. No matter how competitive your prices are, the only way you could get people to stay is if you’re giving away free items.

Would You Go Inside a Store That Looks Poorly Designed?
This might sound funny. But ask yourself this question: Would you go inside a store that looks poorly designed? One that looks like a cracked building with a faulty foundation and straight out of a horror movie? No right? You wouldn’t even think twice. You would simply look elsewhere.

Great Web Design Promotes Consistent Branding
Quality branding is scarce these days. Without a dedicated marketing team, it is easy to lose track of your branding message and lose your prospects.
Unfortunately for you, we live in a competitive business world now, where everyone is watching you, waiting for your downfall. Brands often fall victim to this, losing their branding message along the way and taking the brunt of it later on.
Imagine if you are providing the highest quality of shoes available in the market but your website is not up to standard. Do you think you would be able to attract new clients to try you out? How can they know about how great your shoes are when they are not even willing to see your gallery?
Great Web Design builds your Credibility and Authority.
When searching for a web developer for your website, try as much as possible to check out his Portfolio and make sure he is a professional in web design.
Most web developers won’t show you their Portfolios because of the low prices they charge. In summary, ensure you hire a professional web designer with an amazing portfolio and great design skills according to your budget.

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How to Improve Your Instagram Reach


Apart from promoting your businesses on Facebook, Instagram is another promotional platform to improve your business visibility in the Virtual world.

From small businesses to top global brands, Instagram accounts are grown daily.

According to research, we have over 800 million active users on Instagram, and 80% of Instagram accounts follows at least one business.

Marketers now use their Instagram accounts to make money.

So the question is, how can you build your instagram fan base?

Highlighted below are tips to help you get started.

1. Post Creative Content

Posting creative content on your account enables fans to like and comment on your posts. Ensure you include attractive colors and frame your photos well for better engagement.

2. Use the Right Hashtags

Hashtags are used to reach out to audience that are not following you. So it’s advisable to use the right tags to attract the right audience.

3. Encourage Your Followers to Create Content

When you post content every time, you might be short of ideas. You can ask your followers to create content to your own advantage.

4. Organize Contests

If you want to build your instagram account, endeavor to organize contests and give out some freebies to motivate your audience and improve brand engagement.

5 Collaborate with Influencers

For fast growth of your instagram account, it’s necessary to get in touch with the right influencers to endorse you. Try as much as possible to reach out to influencers in your niche having teeming fans.

6. Post Content at the right time.

You need to post content during a specified time to impact your engagement levels.

So, how do you extend your instagram reach?

If you’ve been struggling to extend your instagram reach, no worries there is a solution.

There is no magic to improve your engagement rate, all you need to do is implement the tips above to get desired results.

As the Instagram algorithm continues to change along with user behavior, a combination of experimenting on-platform and heavy promotion off-platform is the way to go about maximizing your reach.

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Advantages of Working with a Small Marketing Agency

As opposed the popular thinking, bigger isn’t in every case better. They have more assets and resources alongside sparkling portfolios packed with contextual analyses from commonly recognized names.

Well, it’s down to…

  • More attention
  • Talent
  • Flexibility
  • Cost
  • Real relationship

Brands are beginning to acknowledge prestige isn’t all that matters.

They’re never again blinded by honors or awards. Rather, they’re looking for humanity, flexibility and commitment – traits that keep running in a small and upcoming agency’s blood.

The following blog examines this swap and delves into why large organizations are scaling down.

More attention — large and well-established agencies have handfuls and even in some situations hundreds of client. This regularly drives them to give the absolute minimum to every customer. A small organization, on the other hand, may just work with five to ten customers. Having a little number of client implies that each client is greatly important. This is the reason a small agency will go to any extent to give exceptional attention and dedicated help to every one of their clients.

Cost — Since small agencies have fewer workers, they likewise have less overhead. This implies they can stand to charge less and can convey all the more value for your money when compared to large organizations.

Flexibility —  upcoming agencies are not usually constrained by the usual corporate hierarchy and company politics. This enables them to respond to changes with less hustle and turn all the more rapidly.

Real relationships – Clients seriously want an interpersonal relationship with their agencies partners.

They crave to know:

Who’s in charge of their project?

Does the agency care about its prosperity?

Will there be somebody to help if there are any minor setback in the process?

Large agencies can’t always give answers to any of these questions.

With more workers, work is separated between different departments. Just one campaign can’t take need in light of the fact that there are such a large number of others running all the while. Also, with such a great amount of going on, there’s no certification somebody will be on the ground to offer help at short notice.

Small agencies will always fill in for this absence of closeness.

Designers, Developers, and Directors aren’t faceless elements – they’re open and completely connected with the procedure from start to the end..

Rather than going through a Project Manager, clients talk directly with the creatives (we know, what an honor). It implies thoughts can be verbalized decisively without being misinterpreted by any middle-man.

Generally speaking, the procedure is increasingly streamlined and calm.

 

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Social Media Video Tips & Strategies

 

Every brand requires a video marketing technique — although this strategy isn’t new. What has changed is the means by which important video has progressed toward becoming on every platform and channel.

It’s no longer only one bit of your general marketing plan. It’s based on your awareness and campaign effort… particularly your social technique.

How would you really approach making a video that is engrossing and enhanced? Here are a few hints.

Most importantly, make sure you discover what the perfect video length is for your platform – Here is what Hubspot suggests:

Instagram: 30 seconds

Twitter: 45 seconds

Facebook: 1 minute

YouTube: 2 minutes

Another thing you’ll need to guarantee the best engagement and accessibility and in addition boom your SEO which entails making use of captions for autoplay and keeping the video on silent if it’s on a landing page. Videos on landing pages can be exceptionally compelling however just on the off chance that they don’t scare viewer away. You’ll likewise need to make certain to keep your video mobile hostile far across the globe.

So as to see how your videos are performing, practice great SEO benchmarks and constantly check your mmeasures. You can build up a standard library of different videos and keep them arranged in YouTube, at that point incorporate them into different types of content, for example, blogs and emails.

Also, keep your call-to-action in mind, which on YouTube in most time comprises of a little explanatory comment that users subscribe to your channel.

That is A Wrap!

The main point driven out from all of this is that video marketing is a mind blowing approach to make new and intresting content that will control and engage users on social media. Now is the ideal time to start trying different things with video and making sense of what your audience appreciates most.

Social video is constantly advancing thus the responsibility is upon us as marketers to keep up.

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