2 Ways Marketing Blog Content Can Grow a Law Practice

Content marketing has been aggressively embraced in most industries as a cost-effective way to improve brand perception and develop a new collection of clients. As is often the case with the legal industry, however, many firms have been reluctant to join the content marketing train.

For this reason, countless number of firms have been using content marketing as a cost-effective way to connect with new customers and grow their businesses.

1. Carefully Created Content Can Increase Your Rankings in the SERPs

Google has made it known that it rewards websites that are constantly updated with fresh content in the search engine results pages (SERPs). As a result, doing on-site content marketing can have a great influence on your site’s SEO and ranking for the keywords your prospects are searching for.

Different tools are available to determine keywords and keyword phrases you can target, including AnswerThePublic, Ahrefs, Google Ads, and Keyword Tool. Once you’ve gotten some keywords you’d like to target, generate content integrating those keywords but make sure the keywords are integrated as natural language.

Google’s algorithm is getting smarter every day, and the company has explicitly identified “keyword stuffing” as violation.

2. Sharable Content Can Expand Your Reach

Creating an attractive website, blogging, adding videos, and setting up professional social media accounts are all good, but it’s important that you drive leads to visit your site and contact your firm. Otherwise, you may as well have the best-looking billboard along the loneliest stretch of highway in the country.

Engaging in SEO, adding content, using PPC, and engaging on social media are all great ways of driving traffic to your website, but where content marketing really delivers results is when you get your network to share your content for free! If you create compelling, shareable content that people find useful, there’s a good chance that they will share it with their loved ones and friends putting your firm’s brand in front of thousands of prospects.

SEO for Lawyers: Our Proven Solution to Internet Law Firm Marketing Internet marketing is not all about creating a site and waiting for something to happen. You need to implement Search Engine Optimization strategies to improve your business’s online presence. Whether you do it by yourself or with the help of an internet marketing company, optimizing your website and watching it rise up the SERP ranks is a thrilling process. These are great ways to help your website to get to the next level.


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