Do you know that achieving high overall search results doesn’t guarantee good SEO?
In fact, for orthopedic surgeons and other medical practitioners, where you fall in local search results is very important.
Most of your patients are coming to your local area, probably within 30 miles of your office, so those patients are your real targeted audience.
Google knows when local results matter, too, even when people don’t use local keywords in their searches.
Let’s take for example when you search for “Elbow replacement surgeons” you’ll get local Houston results right at the top of the page, with a map showing you where the location of the three surgeons who snagged the top rankings in local search results.
You can do the same search in Dallas, you get Dallas area, orthopedic surgeons.
That shows you that local search ranking is very important and it’s something that a lot of orthopedic practices ignore.
That means with a little bit of effort—and maybe these three tricks—you can snag some major marketing benefits with improved local rankings.
Here are tips to follow:
- Use More Local Keywords in Your Orthopedic Practice’s Website
Ensure you use more local keywords because it can have an outsized effect on your local results to, so make sure your website’s content is chock full of local references.
For example, make sure your practice’s name, address and phone number appear on every page of your website.
- Make Sure Your Surgical Practice Has Consistent Online Listings
It isn’t just Google’s search engine that you need to be thinking about.
Not only should the address on your Google+ page match your Google My Business (GMB) listing (and yes, you should have both of those), but you also need to make sure your business is properly listed on Google Maps, search engines and directories
Then there’s Yahoo and Bing, Yellow.com, your local BBB, Yelp…there are literally hundreds of different websites that, like it or not, probably have a listing for you and your clinic that includes an address.
- Make sure your site is responsive.
Google announced that they now use mobile-friendliness as a ranking signal that will affect how your site ranks on mobile search results.