The 3 Internet Search Terms Every Web Marketing Lawyer Needs To Know

As the attorney in charge of your law firm’s internet marketing, you’ve likely come across secret terms such as SEO, backlinks and Meta tags. Confused by all these terms? No worries, deals with these terms every day as we help attorneys and law firms run successful internet marketing campaigns.

The following are three key terms you need to know and an explanation of why they are important to the success of your law firm’s web marketing:

1. SEO

SEO is an abbreviation for “search engine optimization.” For law firm’s web marketing, SEO involves the method and effort that goes into writing and designing your law firm’s website so it will be easily found online by prospects. In today’s world, the reality is that countless number of people visit search engines compared to the Yellow Pages or other print directories when they are in need of goods and services and legal services are not excluded. That’s why SEO is so important for your law firm.


SERP, like SEO, is a general term used by law firm web marketing types that may be unfamiliar to others. It is an abbreviation for “search engine results page,” or the list of results that shows on screen when a person types a query into a search engine.

At, the goal for all of our clients’ SEO campaigns is to ensure their law firm website appears at the top of the SERP for the practice areas they want to advertise. The results at the top of the search results get more traffic and more traffic leads to great conversions.
If your website doesn’t dominate the first page or at least on the first SERP, then you may question whether your law firm is getting a quality return on your online investment.


Search engines tend to like backlinks as much as they like keywords. Backlinks, which are also referred to “incoming links” or “inbound links,” are links from other websites directing to your site. The more backlinks you have, the more popular your site is, and the more popular it is, the higher it will rank on search engine results.

To learn more about our law firm marketing services, call (713) 331-1040 or request a free quote online.

houstonwebsitedesign_psb1nwThe 3 Internet Search Terms Every Web Marketing Lawyer Needs To Know