In today’s day and age, everyone turns to the internet before heading out the door, including homebuyers. That’s why real estate marketing is so crucial! If your company and listings can’t easily be found online, you may and soon enough will lose business to your competitors.
So how do you ensure that you are at the top of the search engines? Check out our top SEO real estate tips below:
Don’t make the mistake of trying to rank for basic keywords, such as “realtor” or “real estate agent”. While you can try, you’ll be trying alongside thousands or millions of other realtors too. Instead, use geographically specific or niche-specific keywords. For example, “realtor in Houston, TX” is more specific or “Houston realtor” will attract more customers your way and you would knock out a large amount of the competition when you add that specific word.
Show Your Value
Now don’t make the mistake of “keyword stuffing” just to get ranked, it won’t work! You must provide valuable content with the right keywords in it. By valuable content, we mean content that homebuyers will read and get something out of. Show that you are the expert in the industry and why, let your content answer all the questions; then you’ll start ranking faster than ever.
Link up With Others
Just like in “real life”, we all like referrals. You are more likely to use a service if your friend recommends it, right? The same is true for search engines. If other sites “recommend” you by including your link in their content, the search engines see you as “highly likable” and are more likely to then score your content high in the rankings.
Promotion is Key
You must promote your content! Simply listing a home online does not mean it will get seen. The more you promote it, the more traffic you’ll get. The more organic traffic you get, the more likely search engines are to rank your site higher. Promote yourself on social media, blog posts, and in video marketing. Get your name out there; create a brand for yourself and the SEO in real estate will follow. What you need are the experts that understand real estate marketing and can get you those top rankings. If you’d like to learn more, contact us today!
Our digital strategists have put together successful SEO campaigns for businesses ranging from local coffee shops to publicly traded companies. They’ll do the same for you. Request a free quote and experience why Artgro is rated as one of the best Houston SEO firms.