Top Tips for Real Estate SEO in Houston, TX

In today’s day and age, everyone turns to the internet before heading out the door, including homebuyers. That’s why real estate marketing is so crucial! If your company and listings can’t easily be found online, you may and soon enough will lose business to your competitors.

So how do you ensure that you are at the top of the search engines? Check out our top SEO real estate tips below:

Get Specific

Don’t make the mistake of trying to rank for basic keywords, such as “realtor” or “real estate agent”. While you can try, you’ll be trying alongside thousands or millions of other realtors too. Instead, use geographically specific or niche-specific keywords. For example, “realtor in Houston, TX” is more specific or “Houston realtor” will attract more customers your way and you would knock out a large amount of the competition when you add that specific word.

Show Your Value

Now don’t make the mistake of “keyword stuffing” just to get ranked, it won’t work! You must provide valuable content with the right keywords in it. By valuable content, we mean content that homebuyers will read and get something out of. Show that you are the expert in the industry and why, let your content answer all the questions; then you’ll start ranking faster than ever.

 

Link up With Others

Just like in “real life”, we all like referrals. You are more likely to use a service if your friend recommends it, right? The same is true for search engines. If other sites “recommend” you by including your link in their content, the search engines see you as “highly likable” and are more likely to then score your content high in the rankings.

 

Promotion is Key

You must promote your content! Simply listing a home online does not mean it will get seen. The more you promote it, the more traffic you’ll get. The more organic traffic you get, the more likely search engines are to rank your site higher. Promote yourself on social media, blog posts, and in video marketing. Get your name out there; create a brand for yourself and the SEO in real estate will follow. What you need are the experts that understand real estate marketing and can get you those top rankings. If you’d like to learn more, contact us today!

 

 

Our digital strategists have put together successful SEO campaigns for businesses ranging from local coffee shops to publicly traded companies. They’ll do the same for you. Request a free quote and experience why Artgro is rated as one of the best Houston SEO firms.

(713) 331-1040

Ready to speak with a marketing expert? Give us a ring

houstonwebsitedesign_psb1nwTop Tips for Real Estate SEO in Houston, TX
read more

What is an SEO company and How Does It Work?

It’s no news that every business needs SEO.
As a business owner, you might still be wondering how your business can benefit from SEO if you don’t have an SEO professional working for you.
SEO can be complicated at times. If you are searching for SEO services online, you have probably come across a few different SEO companies. Though they talk about their services on their website, it may still be difficult to understand what exactly it is that an SEO company does.

What is an SEO Company?
An SEO company provides search engine optimization services to businesses to help them improve their ranking on search engines such as Google, Bing and many more.
Search engine optimization is the process of making changes to your website design and content to make your site more attractive to search engines. The better optimized your site is for search engines like Google, the more likely your site will be to rank on the first page of the search engine results for keywords and phrases that are relevant to your business, products or services.
The major benefit of using an SEO company is to improve your business online visibility, attract visitors and generate revenue.
SEO experts at Artgro Houston TX know what it takes to help you bring more organic traffic to your site through search engines like Google, Bing, and Yahoo.
SEO experts provide a range of services, including auditing your site, developing a tailored SEO strategy, and implementing the tactics that will help your business reach its objectives.
The best SEO companies will treat your website as if it is their own. This means that they will make decisions about your site’s SEO to maximize the return on investment and help your business meet its overall goals.

Benefits of Using an SEO Company

There are many benefits to hiring SEO professionals to help your business optimize your site for the search engines. Highlighted below are just three of the main ways that an SEO company can help businesses just like yours grow:

1. An SEO company can help your business improve your search engine rankings.
An experienced SEO company can help your company’s website rank higher in the search engines. Using updated tools and strategies, an SEO company knows just what it takes to help improve your website to make it look more attractive to search engines like Google.
Also, An SEO Company will help you find the right keywords to attract prospects.

2. An SEO company can help improve the quality of your website traffic.
Apart from ranking your company’s site higher on search engines, SEO companies can also help you increase the quality of traffic coming to your site.
As you drive quality traffic to your site, you increase your chances of influencing conversions. That is because visitors coming to your site are more likely to be interested in your products or services. Based on a recent survey, although PPC ads are on top of SERPs, 71.33% of searches convert from clicks on the first page of search results. It’s because most people find Google’s algorithm more credible. So an effective SEO strategy will guarantee you quality traffic.

3. SEO companies provide measurable results.
Yet another way that an SEO company can help your business grow is by delivering measurable results.
Unlike some conventional marketing tactics, SEO can easily be tracked and measured during each step of your campaign. By asking your SEO Company for a monthly analytics report on your SEO campaigns, you can better understand how the SEO services provide value for your business.

Let’s talk

Please contact us now to learn more, to discuss your SEO marketing objectives, or to receive an estimate or a formal proposal.
We are eager to learn more about your company and discuss creative ways to build your sales lead pipeline.

We are serving Houston, Austin, The Woodlands, Spring, Magnolia, Tomball, Conroe, Sugar land, Katy and beyond.

Our phone number is (713) 331-1040.

Click here to request a quote.

 

 

houstonwebsitedesign_psb1nwWhat is an SEO company and How Does It Work?
read more

The Importance of Internet Marketing

The Importance of Internet Marketing

In today’s fast-paced business competitive world, internet marketing has become an important business marketing strategy. Although Print media and Television aren’t dead, they still can’t produce amazing outcomes compared to internet marketing.

Now, we have new channels and new ways of reaching your target audience. As a forward-thinking company, it’s in your best interest to use these powerful marketing strategies. Why is internet marketing so important? Highlighted below are six reasons:

1. It gives you lots of bang for your buck. Maintaining a quality website typically runs a lot less than ongoing charges for print and television ads, and production costs are lower as well. Plus, with social media, your only expense is your manpower, since accounts cost nothing.

2. it’s where your audience visits every day. With the overwhelming popularity of mobile devices, any free moment becomes a moment when you can attract a new customer. People are looking for deals on smartphones, reading on smartphones, and even placing orders using smartphones. Skip an internet marketing strategy, and you lose prospects and money.

3. It allows for direct contact with your target audience. Conventional marketing methods generally work in one direction: you have a message that you send out to your audience.
However, with internet marketing, especially on social media, you can engage and compel your target audience in many ways. They can respond to questions, comment and like content, and share information that can help shape future marketing messages.

4. It brings more traffic to your website. When it comes to driving genuine real traffic, internet marketing is the real deal. Visitors often mean conversions in your favor, and internet marketing generates visitors better than just about any other strategy.

5. It makes your business look contemporary and forward-thinking. Your customers are keeping up with changing technology, and that means your business has to keep up with it as well. Whether it starts with a typed query or a slightly awkward, “OK Google,” the internet is the first place people look for information.

6. Finally, internet marketing is important because it works — for all of these reasons and more. Just as medicine shows were effective in the 19th Century and television advertising was what worked in the 20th Century, if you want to reach your audience in the 21st Century, you’ve got to go online.

If your business doesn’t have an online presence, it’s high time you develop one. At Artgro Houston TX, our specialists can improve your business online presence without breaking the bank.

Artgro Marketing Company provides a wide range of website design and online marketing solutions to client throughout Canada and the US, including Houston, TX, Austin, TX, The Woodlands, TX, Dallas, TX and more. Contact us today and let’s discuss how we can build your business online presence.

 

Let’s talk

Please contact us now to learn more, to discuss your SEO marketing objectives, or to receive an estimate or a formal proposal.
We are eager to learn more about your company and discuss creative ways to build your sales lead pipeline.

We are serving Houston, Austin, The Woodlands, Spring, Magnolia, Tomball, Conroe, Sugar land, Katy and beyond.

Our phone number is (713) 331-1040.

Click here to request a quote.

houstonwebsitedesign_psb1nwThe Importance of Internet Marketing
read more

Social Media Advertising Trends to Watch in 2020

Social media is an effective tool in influencing customers purchasing decisions, creating awareness, customer engagement, sales generation, and customer loyalty.
As social media platforms have over the years become more and more straightforward advertising platforms rather than free content delivery channels, the advertising opportunities they offer have evolved constantly.
And 2020 is no exception to the “only constant is change” pattern. We have a list of expected trends across social media channels next year. Some of them will be an advancement of what is experienced today, while others will offer new experiences or a mixture of the old experience and the new experience.

1. Video is here to stay
Video has been the new trending style for a couple of years now and it’s going down anytime soon. Different video formats are trending on social media nowadays for promotion.
Facebook’s Video creation kit, Instagram Television (IGTV), Facebook Watch, Facebook Stories, product tagging on Stories and LinkedIn native videos are just some examples. In 2020, promoters might finally ramp up the use of 360 video content and shop-able video ads.
Department store John Lewis utilized shoppable 360 video ads brilliantly by showing what their interior products and furniture will look like in a real home. Travel agencies are also using 360 videos to showcase destinations. Other industries might use these advertising methods to improve their brand exposure and awareness.

2. Messaging apps
Individuals increasingly want to associate in private with a smaller audience. Every month, 78% of cell phone users who have messaging applications like Messenger, WhatsApp, We Chat and Viber impart through them at least once. Additionally, messaging applications have outperformed interpersonal organizations in terms of monthly active users. Facebook Messenger presently has a higher day by day message volume than SMS had internationally at its Peak of popularity.

Making use of messaging apps for advert placements, and especially as ad destinations, will trend in 2020 People can be directed to Messenger – for example to have a conversation with your business, claim an offer or be reminded about an abandoned shopping cart.
As messaging applications continue to gain popularity, businesses also need to reconsider their client service channels. An interesting new opportunity lies in the soon-to-be-launched WhatsApp business API. Apart from answering customers’ questions, simple customer care messages, receipts, shipping information, and welcome messages can all be sent through messaging apps, instead of email.

3. Shopping in feeds
There will be much increasingly consistent shopping experiences and more extensive potential outcomes to purchase straightforwardly from social media feeds, with a few stages as could be allowed.
This opens up especially great opportunities for Instagram, which is frequently used to seek motivation and discover new brands and items.
Platforms have recently been a superior choice for brand awareness campaigns since it has been challenging to guide traffic off of their applications. Upgrades, for example, item labeling in Stories and feeds, collection ads and new moment experience layouts will decrease the number of steps clients need to take between observing an ad and converting. This, in turn, will help boost conversions gained from social media.

4. Augmented reality in ads
Finally, 2020 will be the time of augmented reality (or AR) in promotions. Facebook has declared the dispatch of its “try on” feature which gives promotions a chance to use AR to enable clients to give items a shot, for instance, shades or distinctive lipstick conceals. The Combination of improved shopping experience and using AR in advertisements make social media channels even better for conversion campaigns.
Another popular expression connected with AR is VR. Even though Facebook is investing heavily in VR at this moment, it’s still a long way from getting to be standard. A change from feeds to full VR social situations will require making numerous strides, and individual AR highlights, as of late propelled 3D photographs; seem like tiny ones on that street.

Let’s talk

Please contact us now to learn more, to discuss your marketing objectives, or to receive an estimate or a formal proposal.
We are eager to learn more about your company and discuss creative ways to build your sales lead pipeline.

We are serving Houston, The Woodlands, Spring, Magnolia, Tomball, Conroe, Sugar land, Katy and beyond.

Our phone number is (713) 331-1040.

Click here to request a quote.

 

 

houstonwebsitedesign_psb1nwSocial Media Advertising Trends to Watch in 2020
read more

How to get fast marketing results

Many people ask us marketers about how to get fast marketing results, but the funny thing is they don’t do anything to get these results.
If you want to grow your business, get fast results and increase revenue, you’ve come to the right place! Some of the methods we will highlight here are very effective and they can quickly get you some results.
But in actual sense, they don’t carry very much weight.
If you want to be a powerful company that makes waves and has a marketing strategy that can pull its weight, it needs to be a big cargo ship. Effective, strong, can withstand the tough waters, and, though isn’t super speedy, gets you to your destination.

1. Pay per Click Advertising
PPC is effective online advertising because you can display ads for your products or services to people searching for things that are relevant to your business. You probably know about PPC but if you’re giving it a trial for the first time, you should hire a reputable company like Artgro to help you.

2. Out Brain
Outbrain is one of the world’s leading discovery platforms that help get your brand’s message discovered by your target audience. You set up a campaign with them and then your content appears as recommended on other publishing sites. Your content could be recommended to readers and users on over 70,000 sites, including premium sites like CNN and Time Inc.
These times of content promoters are a great way to get quick marketing results because you can pay higher to get more engagement and views. Their campaigns are not different from ads creation, and you’ll want to know who your target audience is so that you are turning interested click-happy readers into valuable leads.
3. Discounts and Special Offers
Never underestimate the power of discounts and special offers. This is a powerful marketing technique used to retain loyal customers, besides; your customers can even refer their friends to your business.

Though discounts and special offers are a quick way to see a rise in engagement and hopefully a spike in sales, it doesn’t always bring in the lifetime customers you want for your business.
4. Offline Marketing in Conjunction with Inbound Marketing
Combining your offline marketing with your inbound marketing is an excellent way to follow up with your leads and make an impact with your marketing.

When it comes to getting quick marketing results, there are a few things you can do to get fast results, but the reality is that slow and steady wins the race. If you have a solid business, a website that works for you, a steady email and blog campaign, and are constantly looking for ways to add value to your business, you will get sales and results.

Are you planning to put in place the best marketing strategy? Or probably have a team doing the hard work for you. No worries we can put

Let’s talk

Please contact us now to learn more, to discuss your SEO marketing objectives, or to receive an estimate or a formal proposal.
We are eager to learn more about your company and discuss creative ways to build your sales lead pipeline.

We are serving Houston, The Woodlands, Spring, Magnolia, Tomball, Conroe, Sugar land, Katy and beyond.

Our phone number is (713) 331-1040.

Click here to request a quote.

houstonwebsitedesign_psb1nwHow to get fast marketing results
read more

Everything You Should Know About a Houston Digital Marketing Agency

All You Need To Know About Digital Marketing Agencies
The term ‘digital agency’ is no longer viewed as another or strange idea; rather, it has become one of the more commonly used trendy phrases in the 21st century. Unfortunately, while it is a notable phrase, it is frequently abused and misinterpreted by many people. The term can appear to be moderately uncomplicated and simple to translate, but as a concept, it may be vague and this tends to confuse people. This article will attempt to clarify ‘digital agencies’ and discuss the Houston digital marketing agency.

1. The Digital Agency versus Traditional/Creative Agencies
To fully explain what we believe differentiates a Houston digital marketing agency from other types of advertising and marketing firms, we will highlight some of the major differences.

• Traditional/Creative Agencies
A conventional or inventive agency will place its emphasis on introducing the company in an aesthetically satisfying way using a mix of innovative promoting systems. The procedures can go from TV and radio publicizing to print, advertising, and even direct mail campaigns.

• Technical/Digital Agencies
To explain, a ‘ digital agency ‘ is one that thinks significantly about the nature of the organization’s plan and the beauty appeal of all benefits related to the brand paying little respect to whether it is digital or print.
They likewise take care to guarantee that all brand resources or applications work in a way that will help organizations accomplish their overall business goals.
In contrast to creative organizations, a digital agency’s focus will extend beyond the minor feel of promoting structure and will consider the client experience on various computerized stages regardless of the device being utilized. Extending from site advancement and UI/UX website design to social media management, content promoting, and search engine optimization. (SEO). Digital agencies work to deliver functional designs convey that look engaging as well as drive development in business.

It is normal for a specialized or digital agency to have some expertise in a specific area of internet promotion or advertising working within a specific niche industry, with a particular business type, or with a particular customer base. By practicing, the agency places itself up for hire to a particular sector and will get more prominent involvement in an increasingly engaged way when compared with thoroughly taking care of the organization.

2. The Advantages of Digital Agencies
Digital agencies understand the value of an investment in cutting edge online technology, as well as using professional web developers, SEO experts, site programmers, and digital marketing specialists. By having these advanced technologies with skilled professionals available, a Houston digital marketing agency can offer many digital solutions to clients alongside branding services.

3. Overall Digital Statistics worth Sharing
According to information, approximately 61% of all clients are unlikely to visit a website if they had problems accessing the website in the past. To conquer this issue, it is recommended that a mobile-friendly website should be used.
It should also be noted that Americans using social media accounts would prefer to engage with brands using social media than accessing physical locations. Social media platforms are highly recommended for companies.
According to research, emails incorporating personalized subject lines were more likely to be opened 26% of the time. This means that companies should become personal with their communication.
Please take note that customer experience always matters. Statistics show that approximately 87% of all customers indicate brands need to place more effort into providing positive and consistent customer experiences.

 

Let’s talk

Please contact us now to learn more, to discuss your SEO marketing objectives, or to receive an estimate or a formal proposal.
We are eager to learn more about your company and discuss creative ways to build your sales lead pipeline.

We are serving Houston, The Woodlands, Spring, Magnolia, Tomball, Conroe, Sugar land, Katy and beyond.

Our phone number is (713) 331-1040.

Click here to request a quote.

houstonwebsitedesign_psb1nwEverything You Should Know About a Houston Digital Marketing Agency
read more

Law Firm SEO Basics for Blogging Attorneys

Most of the best legal blogs are written by lawyers who are passionate about their job. But most times, these same attorneys have no idea on how to rank these blog posts on search engines like Google which is a crucial factor in attracting new customers and business.

The good news is, if you are such a lawyer, there are some easy things you can do to boost your blog with law firm SEO (Search Engine Optimization).

Create Killer titles

Great titles or headlines are key to achieving top rankings. Search engines like Google use your titles to figure out what your blog posts are about and assign them value. So make sure your headlines are clear, meaningful, and descriptive.

Use Important Law Firm SEO Keyword Phrases.

Attorney keyword phrases are the words that people type into search engines when they are searching for a law firm online. They usually involve a city/state/region, plus a practice area, including the term attorney(s)/lawyer(s)/law firm. An example would be “Los Angeles, California patent attorney” or “California divorce lawyer.”
The first step is to figure out what your keyword phrases should be. Once you have made a list, check if you are using any of these terms in your blog posts naturally. If so, great! If not, you are undermining your own efforts.

Write Niche Topics only

A newly-minted Boston personal lawyer who wants to rank high for this same phrase must put in the time. Sometimes, when you live in a highly competitive region, or you practice in a highly competitive practice area, it might be difficult to rank well for the most sought after terms.

Write Frequently – At Least Once a Week

We have countless number of legal bloggers out there, if you want to be found, then you need to write consistently and write at least once a week. Create a schedule about how you will start blogging and work according to your schedule.

You can even write all your articles for the month at once and post at a later date. Also, take time to think about typical problems that will pop up – because they will — and decide ahead of time how you will head them off.

Conclusion

Blogs can be a great way for law firms to engage an audience and attract new business. However, creating quality relevant content that will entice people to read is not an easy job. If your firm wants to invest in content, be sure that the quality of what you publish is an accurate representation of your professional expertise. Live up to that standard, and you’ll have success. Stray from it, and you’ll be sabotaging your efforts.

 

Let’s talk

Please contact us now to learn more, to discuss your SEO marketing objectives, or to receive an estimate or a formal proposal.
We are eager to learn more about your company and discuss creative ways to build your sales lead pipeline.

We are serving Houston, The Woodlands, Spring, Magnolia, Tomball, Conroe, Sugar land, Katy and beyond.

Our phone number is (713) 331-1040.

Click here to request a quote.

houstonwebsitedesign_psb1nwLaw Firm SEO Basics for Blogging Attorneys
read more

Law Firm SEO: Get Results with the Best SEO for Attorneys.

Law firm SEO, optimizing an attorney website for search engines, is an essential part of any law firm marketing strategy in this information age. We know every firm is unique. Artgro does not engage a one-size-fits-all strategy to our law firm SEO techniques. Instead, we customize every campaign we manage to each firm’s needs, goals, market and brand.

There is no proven science to search engine optimization, but there are steps you can take to get desired results. To be successful, your SEO methods needs to revolve around three things: your website, your content, and your links.

Your Website

Attorney SEO marketing starts and ends with your website. Your website is a platform where visitors will convert into leads. Your top priority is to get more people viewing your website so they have an opportunity to convert. With the assistance of designers and web developers, you’ll optimize your web pages to rank higher in search results and increase conversions.

A web developer will create an attractive, modern website that adheres to all the rules that Google and other search engines look for. They will also optimize the Meta descriptions, image alt texts, and other web page elements. Optimizing a website is time consuming and is an ongoing process. The sooner you get started, the sooner you’ll see more website traffic.

Your Content

You need to create written content regularly for lawyer SEO marketing to be truly productive. Every piece of content should be optimized for a keyword or keywords. Most businesses accomplish this by including a blog on their website.

Blog posts create more pages for search engines to index. Each post provides you with an opportunity to rank for a keyword in the search results. Digital marketers use unique application to determine which keywords represent a ranking opportunity.

Your Links

Both internal and external links are essential to your search rankings. You can build trust with your website users by providing them with hyperlinks to external resources such as government law websites. You can also link internally to your own blog posts and web pages. Marketers usually place an internal link at the bottom side of content to encourage readers to engage more.

Acquiring backlinks is also beneficial for lawyer SEO marketing. Backlinks are links from other websites that send viewers to your website. There are several methods to acquire backlinks, but some are considered black hat tactics. The best way to acquire backlinks is to use white hat methods.

SEO is Ongoing

To ensure that your SEO is updates, partner with the Artgro digital marketing team. Work with their web developers and copywriters who can provide you with all the necessary services for lawyer SEO marketing.

Organic search is the number one driver of traffic to content-rich websites. Ensure your prospects are finding you at the top of their search results.

 

Let’s talk

Please contact us now to learn more, to discuss your SEO marketing objectives, or to receive an estimate or a formal proposal.
We are eager to learn more about your company and discuss creative ways to build your sales lead pipeline.

We are serving Houston, The Woodlands, Spring, Magnolia, Tomball, Conroe, Sugar land, Katy and beyond.

Our phone number is (713) 331-1040.

Click here to request a quote.

houstonwebsitedesign_psb1nwLaw Firm SEO: Get Results with the Best SEO for Attorneys.
read more

Email Marketing Tips for Lawyers

Internet marketing is definitely becoming an important growth platform for today’s law firms, but most law firms still depend on word of mouth and referrals.

Email marketing serves as a bridge between these two areas. It is an online marketing strategy designed to help businesses reach out to thousands of audiences at once and with little effort. If done correctly, email marketing can be a key part of your overall marketing plan.

Building Your Email List

You need to first build a list of people before you start sending emails to them. You can begin with your customers. Add your customers’ first names, last names, middle names and email addresses to a spreadsheet in separate columns.

You then export your contacts from Gmail or Outlook. These should include referral sources and prospects. Edit any contacts you don’t want to add on your marketing list and then add these contacts to your spreadsheet.
Then you’ll want to work on adding people to your email list. Here are some ideas that you can use:
• In-person networking
• Presentations
• Lead magnets

It’s not advisable to randomly ask people to sign up for your email list. Give them good reasons why they should opt-in, for example, you can offer a free download or presentation that shows the value you have to offer, and make sure it is worth the time.

Segmenting Your Email List

Segmenting means creating specifically targeted lists of email recipients who all share identified characteristics. The objective of segmentation is to ensure the people who receive your emails actually want to open them.

Email Newsletters

A newsletter can be a good way to deliver useful information relevant to your practice area to customers, prospects and referral sources. You might want to educate them about changes in the law, alert them to news that might affect them, or let them know about upcoming events. Email newsletters are an opportunity to remind people of your expertise without an overt sales pitch.

Use Emails to Drive Engagement

The reason for sending emails is to get potential leads to hire you and referral sources to refer prospects to you. You should make real personal connections as soon as possible.

Email can be an effective way to entice and compel prospects and referral sources to schedule a consultation or pick a day to have drinks and move further into your marketing funnel.

 

Let’s talk

Please contact us now to learn more, to discuss your SEO marketing objectives, or to receive an estimate or a formal proposal.
We are eager to learn more about your company and discuss creative ways to build your sales lead pipeline.

We are serving Houston, The Woodlands, Spring, Magnolia, Tomball, Conroe, Sugar land, Katy and beyond.

Our phone number is (713) 331-1040.

Click here to request a quote.

houstonwebsitedesign_psb1nwEmail Marketing Tips for Lawyers
read more

Attorney Web Marketing That Works

Lawyers are now using advertising to expand their practice due to the stiff competition in the legal profession.

Not only that, there is now a heavy emphasis on online attorney marketing, challenging attorneys to find effective marketing tools that allow customers to choose some firms over others. This content provides you with the Artgro top tips and techniques for attorneys to market through the web, including through website, SEO, directories, and PPC advertising.

Website

Since the website is one of the first impressions people will get of the firm, it’s essential to build a professional website. When planning a design, determine the message you want your website to communicate about the firm, the audience you are trying to engage, and your budget. A strong site could include the following sample elements:
• Home/Introduction
• Firm overview
• Areas of practice
• Frequently asked questions/requests for more information
• Client lists
• Client testimonials
• Publications page
• Attorneys
• News
• Resources and related links pages
• Firm overviews
• Practice overviews

Blogs

Integrating a blog, which can have its own domain, into the firm’s website is a driving factor of additional traffic and increased page rank value of the main domain. Blogging, content writing and using case studies accurately online can have a positive influence on your site’s ranking position. Since search engines place heavy emphasis on new, current and quality content, a blog is a great vehicle to ensure that your site is fresh. Lawyers should routinely generate weekly and monthly blog content on their practice areas as part of an ongoing strategy.

Social Media Sites

The most used social media sites are Facebook, Twitter, LinkedIn, and YouTube. Use of these sites can, most importantly, increase the number of quality organic links to your firm’s website.

Referral Websites and Directories

Referral websites such as FindLaw and Lawyers.com provides public information about attorneys and allow customers to find an attorney based on practice and geographic areas. Between the two sites, Lawyers.com is better in terms of branding, while FindLaw generally creates more appealing sites and achieves better search engine results for its directory.

E-Newsletters

Though unsolicited faxes are illegal, unsolicited emails are not. One requirement is that the emails must allow readers to choose not to participate. E-newsletters are a useful tool for generating leads, organizations are able to analyze and track recipients who click through. The firm can then follow up with those leads by sending a brochure and making a follow-up call.

AdWords and PPC Advertising

Leveraging on AdWords allows you to manage your budget by only paying for the ads that have been clicked through. In order to increase your PPC budget, low competitive and long-tail keywords with high search volume should be used.

Adwords can drive massive traffic to your firm’s page, especially when the topic is in the news. Learn which keywords are working for your firm, and use them in the website’s SEO. Using these methods to drive customers to the firm’s website is essential since search engine placement and paid searches have largely replaced phone books, especially in today’s “green” economy.

 

 

Let’s talk

To learn how we can help you improve your law firm web marketing, get in touch with our marketing specialists to discuss your SEO marketing objectives, or to receive an estimate or a formal proposal. We are eager to learn more about your company and discuss creative ways to build your sales lead pipeline.

We are serving Houston, The Woodlands, Spring, Magnolia, Tomball, Conroe, Sugar land, Katy and beyond.

Our phone number is (713) 331-1040.

Click here to request a quote.

 

houstonwebsitedesign_psb1nwAttorney Web Marketing That Works
read more