Travel

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Travel Marketing Agency

Today’s travel industry is always changing. It has increased competition. Trends are ever evolving. That’s why, for companies that wish to stand out in the industry, travel marketing is imperative. More specifically, strategic travel marketing is imperative.

Exposed to marketing and advertising nonstop, today’s travelers are often immune to clickbait, and good at discerning quality content. In order for companies in the travel industry to move forward, it can be wise to work with a travel marketing company that can help refine its marketing efforts.

A professional travel marketing company will be able to help a brand fine-tune its image, identify the demographics of its target audience, and strategize about travel marketing services that generate the best return on investment.

What are some of the travel marketing services a travel marketing company might utilize? While the exact combinations and methods differ for every business, here are a few possibilities.

Content Marketing to Build Authority

Whether you’re a travel agency or a fishing charter service, any travel company looking to grab the attention of customers will benefit from strategic content marketing. Content, both online and offline, builds a sense of authority as a brand gets increasingly recognized for its knowledge. Possibilities in this marketing strategy include blogging, articles, email marketing newsletters, videos, how-to guides, images, infographics, webinars and more.

SEO and PPC to Increase Visibility in Search Engines

One aspect of Internet marketing that can’t be overlooked for travel companies is search marketing. Because so many travelers search online for destinations and prices, it’s important for travel brands to be visible in that space. The first step is a responsive web design that works on all devices and effectively communicates the company’s brand and messaging. A professional travel marketing firm will be able to research search terms and trends to help a company boost its rankings in search engines.

Social Media Marketing to Spread the Word

Social media allows companies to connect and communicate with clients or potential clients easily, conveniently and in a different tone than they could elsewhere. Through social platforms, brands can ask and answer questions, establish themselves as authorities in the field, highlight happy customer experiences, attract new leads, and more. Especially when a social campaign is targeted through the help of a travel marketing firm, it can lead to great results for a company.

PR to Generate Buzz

A travel company’s ability to increase visibility is usually good for business. Therefore, a professional travel marketing agency may craft press releases, suggest events, and/or take part in various strategies to boost a brand’s exposure. Knowing how and when to use PR can be hard for a travel brand, which is why working with a marketing company can be so beneficial.

To learn more about Artgro’s Travel marketing services, call us at  (713) 331-1040 — or request a quote.

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Resort

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Resort Marketing Company

Before people book accommodations at a resort, they have to know the resort exists — exactly why resort marketing is so vital. It’s through resort marketing that a resort can increase visibility, generate interest in its amenities and accommodations, connect with prospects and attract new business.

How does this work? What goes into strategic marketing for resorts? How can a resort know where to focus its efforts for the greatest return on investment? Here is a look at what goes into the best blend of resort marketing services for a business.

Clarifying a Brand

Good marketing starts with good branding, which is about much more than a logo design. By working with a professional resort marketing company, a resort can nail down its brand and messaging, using them as a foundation for all other marketing efforts. Once the brand look, feel and messaging is clear, it can be spread across all marketing channels, amplifying the resort’s image in the process.

Identifying a Target Audience

The surest way to fail at reaching an audience is to skip learning about the people who are in it. A professional resort marketing company can help a resort determine what segments of the population it is targeting. What are they like? Where do they spend time? What is the best way to reach them? Once those questions are answered, the resort will be better prepared to effectively communicate with its desired prospects.

Building a Strong Web Presence

In today’s Internet-driven world, it should almost go without saying that resorts need professional web design and accompanying Internet marketing services to reach their target audiences online. Through services such as SEO and PPC, resorts will be able to increase online visibility through higher ranks in search engines. Likewise, through targeted email marketing campaigns, resorts can send relevant offers and information to prospects’ inboxes.

Making the Most of Referral Marketing

Today’s travelers look to the Web, review sites, friends and social media for recommendations on where to stay or go — resorts can use this to their advantage. Through creative campaigns that celebrate visitors’ Instagram images, or positive online reviews, resorts can harness the power of good word-of-mouth advertising. Likewise, some resorts may wish to use referral programs that allow guests to earn points or perks for sending new business their way.

Garnering Attention Through PR Campaigns

There are lots of ways to make a splash in the hospitality world, and resorts can generate buzz through press releases, community events, articles, content marketing and more. The key to making the most of PR is strategy — something a professional resort marketing firm will be able to assist with doing.

For any resort looking to increase bookings and build a stronger brand, working with a resort marketing agency makes sense. By partnering with professionals who understand the industry, a resort can position itself as a leader in the marketplace — one that knows how to reach its prospects.

If you’re interested in learning more about our resort marketing services at Artgro, call us at (713) 331-1040

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Hotel

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Hotel Marketing Agency

In a world where home sharing is all the rage — not to mention there are more hotels in the marketplace than ever before — hotel marketing is vital for hotels that want to attract travelers and stay ahead of the competition.

To do this, any hotel or hotel chain that wants to stand out needs clear, cohesive branding and clever hotel marketing services aimed at targeting segments of consumers with relevant messaging and offers. How can a hotel better strategize to reach its audience? Which hotel

marketing services are worth pursuing? What makes the biggest difference in terms of building business? The key is to work with a hotel marketing agency.

What a Hotel Marketing Company Offers

The beauty of partnering with a hotel marketing firm is that a hotel gains professional support in establishing a clear brand, communicating that brand across various platforms, researching the competition, identifying a target audience and more. Driven to achieve measurable results, a hotel marketing agency is often the game-changer in terms of moving a hotel in the right business direction. It can help the hotel:

  • Create and develop brand awareness
  • Generate qualified leads
  • Use web design and Internet marketing to increase online traffic and bookings
  • Increase online visibility through SEO and PPC campaigns
  • Maintain connections with past clients via direct mail and email marketing
  • Track every click, call and lead

Types of Successful Hotel Marketing

While the combination of strategies used in marketing for hotels will differ for each business, there are plenty of winning methods used in the industry. Typically, a hotel marketing firm will utilize strategies such as:

  • Responsive Web Design: Professional web design is a given for any business today, but hotels also need a design that’s responsive — able to display properly on all types of devices. This allows the company to interact with clients who are on smartphones as well as computer screens.
  • Internet Marketing: Driving more traffic to a hotel’s website is often a challenge, but it’s exactly where Internet marketing strategies such as SEO and PPC come into play. Through campaigns aimed at attracting prospects who are searching with relevant keywords, a hotel can attract leads and increase business.
  • Email Marketing: Relevant content sent to recipients’ inboxes can be a powerful way to maintain connections and stay in touch with visitors. A hotel marketing company can help a hotel know how to do this most effectively.
  • PR: Any industry that deals with the public as much as hospitality businesses do can benefit from good press. Hotels can generate buzz through press releases about news, PR events, community engagement and more.
  • Fresh Incentives: Based on a hotel’s intended target audience, there are a variety of ways to use incentives to reach those individuals. For millennials who want to experience more than a hotel stay, a hotel may beef up its social happy hours, yoga classes and/or guest events. For loyal customers, a hotel may use a rewards program as a way of thanking these individuals.

Any hotel that wishes to boost business and get noticed by travelers will find useful assistance in a professional marketing company. Artgro is the Internet marketing agency that specializes in helping companies grow.

If you’re ready to learn more about seeing results through marketing, call us at  (713) 331-1040 — or request a quote online.

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Hospitality

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Hospitality Marketing Company

Many folks believe that Hospitality Marketing is all about relationships. What if I tell you that Hospitality marketing isn’t all about you and your customers?

It’s about building a relationship between your brand and your agency. Marketing in Hospitality is very important simply because it focuses on creating experiences and relationships with customers.

And that’s where Artgro comes in!

At Artgro, we believe that a successful brand comes from building a strong relationship with clients. As one of the leading marketing company, we’ve partnered with many well-respected hospitality brands to help them develop new strategies, create messaging that creates emotions and produce appreciable results.

We devote time to understanding your audiences and your business.

Marketing Tips for Tourism and Hospitality

If you own a business in the hospitality industry, below are some marketing tactics you can use to attract customers:

  1. Identify a Target Audience: Do an effective market analysis and survey to identify your target audience.
  2. Implement a Strategic Marketing Plan: Carry out a strategic marketing plan which will target the right audience at the right time.
  3. Improve business visibility: Ensure your brand awareness is strong. You can start with developing a responsive web design along with PPC and SEO to drive real traffic to that particular website, Email marketing to bring together consumers and social media platforms such as Facebook as a cost effective way to reaching out to larger audience.
  4. Measure Results: Your Company needs a strategy to track, measure and analyze results to know the best performing strategies.

Strategies for Success

Firms and organizations in the hospitality industry utilize different techniques to develop and maintain an effective marketing plan. Highlighted below are some of the strategies used by Marketers to improve brand visibility.

Research

The task of Marketers is to discover the factors that make customers select a particular hospitality service over others and this involves deep research. Devoting time to monitor customer satisfaction and reviews on sites, reviewing industry data and many more makes you stand out as a professional.

Awareness

Marketers ensure information on hotels, resorts and restaurants are easy to find and up-to-date. They can do this by buying ad space on relevant travel sites, creating an engaging website and collaborating with other, noncompeting hospitality services in the same market.

Promotion

Another effective technique to drive customers is by running promotions during a specific period of the year especially when sales and patronage are low.

Relationships

To retain loyal clients/Customers, it’s vital to build good customer relationships. These loyal clients of yours may help promote your business to their colleagues through word of mouth and social media.

For more information about tourism and hospitality marketing and its advantages, call us today at (713) 331-1040 or fill the form below.

 

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Golf

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Golf Marketing Company

Artgro is one of the leading integrated digital marketing and PR agency that specializes in connecting brands to consumers using engaging content, cutting-edge technology, and addictive experiences.

Our seasoned team has the ability to devise new ways to carry out tasks, solve problems, and meet challenges in a competitive market.

Creating your “BUZZ” factor.

Public relations requires a number of services from researching, writing and distributing press releases, launching the media, writing and/or placing articles or advertorials, staging publicity events,  corporate communications, delivering engaging website design, content, social media and more.

Public relations is very vital in Marketing, as this helps to promote your product or service to the right audience at the right time.

Place your website in a strategic position

Placing your website in a strategic position online easily attracts new prospects. So if your business isn’t ranked high in search engine results then you are losing traffic. A Professional SEO Campaign will help you achieve your marketing goals.

The use of Content Marketing

It’s advisable to prepare lots of educational content both on and off your site. Doing this will make you dominate your niche as well as building customer database.

You can hire a reputable marketing agency to help you out on this.

Implement an Online Customer Loyalty Program.

Golf enthusiasts love been treated specially. Implementing an online customer Loyalty program will be perfect for this.

Harmonize your Marketing.

Strike a balance between your online and offline marketing point of view. You can also combine the two marketing approaches as well.

To learn more about Artgro’s golf marketing services, just give us a call at (713) 331-1040 or fill the form below.

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Sports

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Sports Marketing Agency

Sport business is one of the most lucrative business in the world right now.

The Sports industry is a great investment for Club owners and Football managers today!

We provide our clients with privileged access to the infinite opportunities presented by the world of sport and entertainment.

Do Keyword Research and Figure out What Your Target Market Cares About

Before promoting your sports business, ensure you do a keyword research and figure out what your target market wants.

Think about what they could be searching for.

What keywords are they using to search for a particular service or product?

For example, if you run a sports academy in Houston, you may want to try out “Professional Sports Academy in Houston” and many more.

Use Those Sports Keywords to Your Advantage

Use well-searched sports keywords that visitors occasionally search for to your own advantage.

This includes title tags, Meta descriptions, headers (ex. H1s, H2s, etc.) and image alt tags throughout your website.

Ensure your website content is SEO optimized and well written in an engaging manner.

Create a Google My Business Account

Creating a Google my business account and a Google plus page is highly recommended. If you create these accounts, you can be rest assured on increased Visibility on Google Maps and your sports organization’s information will be featured at the top of local search results, complete with links to your address and phone number.

 

Sports Advertising: Incorporate AdWords and Social Media

By implementing the above SEO strategies for your sports firm, be rest assured your website will be ranked on Google.

Another great way to get more immediate search engine attention is through the use of PPC.

THE NEXT LEVEL OF INTERNET MARKETING

Studies has shown that 93% of online experiences begin with a Search Engine.

A DYNAMIC USER EXPERIENCE

We offer a variety of responsive website design and development solutions.

Websites designed by us are mostly built on Word Press.

SOARING BEYOND EXPECTATIONS

We design large scale graphics such as car wraps, trade show booths, company signage and much more.

TRANSPARENCY, COMMUNICATION & RESULTS

We don’t just carry out professional services, we offer services that guarantee results.

Artgro is an experienced sports and athletics marketing agency with the resources and manpower to get you noticed. Learn more about our services by calling (713) 331-1040 or fill the form below.

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Web Hosting

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Web Hosting Marketing Firm

When it comes to online Marketing, the web hosting industry is faced with so many challenges.

Irrespective of the level of your marketing firm, highlighted below are some good internet marketing techniques to attract leads and improve sales for your web hosting company:

Create a Stunning Website

A web hosting needs a stunning website to show its level of professionalism.

An easy to navigate professionally designed website is highly recommended to build trust for website visitors.

Creating a stunning website goes a long way in taking your Web hosting firm to the next level.

Optimize Your Site’s Search Visibility

Invest more on SEO and PPC to improve your firm online visibility.

Hiring a web hosting marketing firm might be helpful.

Drive Traffic Proactively

Search engine optimization is an extremely powerful long-term marketing strategy, but it takes time to get desired results with it.

PPC can get you results as soon as possible.

If you are in doubt, you can hire an experienced web hosting marketing company for help.

Getting social

Your customers are on social media and they expect to find you there. Keeping active profiles and maintaining an engaging, interactive presence works to build your credibility in the eyes of your customer base. Web hosts too need to be conscious of customer service on social sites.

To learn more about Artgro’s web hosting marketing services, call us at  (713) 331-1040 — or request a quote.

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IT

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IT Marketing Agency

Looking to get traffic and leads to your IT marketing agency using Pay per Click Advertising, Content Marketing and SEO?

If yes, no worries Artgro is perfect for you.

We help you promote your IT Firm to a larger audience at cost effective prices.

We understand all acronyms used in the IT world, so be rest assured you are getting professional services from us.

Step 1: Have an Impressive Website

Our main focus is on website design, lead generation, and Digital Marketing.

We build websites, mobile apps, and manage marketing to help IT enterprises and communication service providers with demand generation and best practice websites.

Step 2: Turn Your Website into a Destination

Ensure your website is a go-to destination anytime prospects are searching for solutions.

Invest on SEO to get your website ranked for improved visibility.

Step 3: Using online ads to generate massive traffic.

SEO and PPC are extremely powerful strategies used to generate massive traffic to your website.

You might also want to consider online display advertising to get good results.

Online advertising is a highly strategic process that requires extensive research and split testing as well as expert creative skills to generate optimal results.

To learn more about Artgro’s IT marketing services, call us at (713) 331-1040 or fill the form below.

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Computer Repair

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Computer Repair Marketing Firm

Are you good at repairing computer hardware or software components? Did you know that promoting your services gives you an edge over your competitors? If you are not promoting your services, then you are losing new customers.

Below are some of the marketing tips to take your computer repair services to the next level:

Know Your Audience

Before coming up with a marketing plan, it’s important you know who your ideal customer is.

Once you’ve known your audience, you proceed to get in front of them using the right marketing strategies.

Design an attractive website and optimize it with SEO

In this industry, have it at the back of your mind that majority of your prospects are online, and if they need professional Computer repair services, the first thing they’ll do is check online for the one closer to their area.

Even if you are a professional in what you do, a catchy website is an added advantage.

You can hire a computer repair marketing firm for help.

 

Social Media Profile.

Build a professional social media profile or page using Twitter, Facebook, LinkedIn, Instagram, YouTube and Google+

A good social media profile or group builds a strong relationship and trusts with your audience.

One of the best ways to keep in touch with your customers is through Email Marketing. You can send them Loyalty programs to encourage loyalty and referral business.

For more information about  Artgro’s computer repair marketing services, call us at (713) 331-1040 or fill the form below.

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Technology

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Technology Marketing Agency

Software and technology companies are more important than ever in today’s tech-focused business landscape. From app development to IT consulting to SaaS solutions that keep companies operating efficiently and effectively, the need for these businesses has never been greater — and there is no shortage of service providers stepping up to meet the need.

In order to stand out from the throng, software and technology marketing can help you develop powerful ways to reach and communicate with potential and existing customers. In order to make a decision on seeking and choosing a software and technology provider, companies (or individuals) will often go through several steps:

  • Identify a need or problem
  • Determine a solution (or the need for assistance in determining a solution)
  • Research providers that may have the proper capabilities or expertise to provide the solution
  • Narrow choices via RFP, further research or communication
  • Make a decision

It’s an extensive process that potential customers don’t take lightly. In order to be successful at marketing your software and technology company (and thus driving more sales), you must address every step of this process in the correct manner. Online marketing, and software and technology services, can help.

Internet marketing

Internet marketing is an umbrella term that encompasses many practices, some of which are described below. Most software and technology marketing firms will offer more specific services in addition to the “Internet marketing” overview — read on for a refresher course of those services.

SEO

By populating your site with valuable content and good information that covers what your prospective customers will be searching for when they need a provider like you, you can optimize your web presence to appear higher in search rankings on sites such as Google and Bing. This practice, known as search engine optimization (SEO), can take months to see results, but pays dividends as an organic way to increase your visibility. SEO is a good first step that is provided by just about every software and technology marketing agency.

PPC

Pay per click (PPC) can dovetail with SEO as a way of getting your site to appear above others in search rankings. With PPC, you bid to appear at the top of results for specific search terms and location targets, ensuring that users who search those terms will see you first. Since PPC is a bid-based method, it can be difficult to determine budget and ROI targets, so it’s advisable to consult with a software and technology marketing company for guidance.

Email marketing

Collecting email addresses from existing and potential customers can be difficult, but can be a useful way of tackling all steps of the buying decision process. In fact, email marketing is most effective, especially in business-to-business sales, at nurturing prospects (or existing customers) during those “in-between” times when they’re not actively looking to make a purchase. By creating interest with useful information via email, you can be top of mind at later stages in the cycle.

Web design

Web design, in software and technology marketing, can cover many areas: visual layout, information hierarchy, demos or samples, content, quote information, and much more. Creating a cohesive and intuitive experience for visitors is the key factor that connects all of them, and can help make the difference between a new customer and someone who chooses to look elsewhere.

For more information on marketing for software and technology, call us at  (713) 331-1040 — or request a quote online.

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