End-to-end management for paid search and paid social marketing channels
WHY WE’RE DIFFERENT
Many agencies try to maximize client quantity and short-term revenue which leads to frequent client churn. We take a different approach and focus on sustainable, long-term growth for our clients. Our goal is to work with companies for an extended period of time to help establish them as the leader in their industry.
The old model of agency-client relationships is broken. We are changing that by building close, long-term partnerships and by fully immersing ourselves in each client’s business. We function much more like an extension of the internal marketing team than an outside agency.
EXPERTISE MEETS RESULTS
Our long-term focus lends itself to proactivity, deep expertise, constant learning and pride of management for every company we partner with. Relentless focus on results drives everything we do.
Based on Constant Learning and Millions of Dollars Spent
Our first order of business is always to understand the goals of each client. We often assist in co-developing goals to ensure the focus is on end-offunnel metrics like ROAS and ROI instead of vanity metrics like registration CPA or mobile app CPI.
Once we understand the business, we take a step back to understand the industry in and out. We analyze the competitive landscape and take cues from what competitors are doing to get a complete perspective of the market.
Once we have clear goals established, we dive deep to understand the business, its unit economics, and the target audience profiles. These elements allow us to shape the foundation of a results-focused strategy.
We combine the data we’ve gathered with the experience of our elite account team to determine which channels to leverage and how to reach the target audience profitably and at scale within each channel.
CREATIVE AND LANDING PAGE GUIDANCE
Telling a relevant and consistent story from impression to conversion leads to better results throughout the conversion funnel. We work hand-in-hand with our clients to help them develop the right combination of creatives and landing pages for each target audience segment.
ACCOUNT BUILD OUT
With the research and strategy in place, we map and build out a scalable account structure that allows for granular optimization and continuous expansion. Our accounts are large and complex – by design. We utilize segmentation wherever possible to take advantage of performance differences across audience segments.
Optimizing bids, creatives, and budgets are key to achieving results in paid acquisition. We have developed a number of proprietary software tools that allow us to employ automated optimization and maximize results. We heavily leverage technology and automation where it makes sense. Our optimization software has earned us the Facebook Marketing Partner badge.
INTELLIGENT EXPANSION AND EXPERIMENTATION
We don’t believe in cruising. Once we have an account achieving performance goals, we aggressively pursue expansion opportunities based on performance and insights gained from managing the account. We prioritize experiments by assessing potential success and scale.
We provide clear and transparent reporting via our proprietary Propel reporting dashboard. We also spend a large amount of time creating and analyzing reports internally, and we love to share as much data as our clients would like. We are more than happy to accommodate any custom reporting requests.
ONGOING SUPPORT AND COMMUNICATION
We position ourselves as an extension of our clients’ marketing teams. This allows us to get further involved with each client and lend our expertise wherever needed – even if it’s beyond the scope of our core service offering. Our account team is in frequent communication and holds regular calls with each client to review results and discuss strategy.