Bar Marketing Services
If you think you don’t need marketing for your bar business, then you are missing thousands of prospects.
Operating and managing a bar business could mean nothing to you due to its local nature, but you will be surprised that many bar businesses invest heavily in its promotion. Online and offline bar marketing can help make your location more of a destination, and bring in customers who may not have otherwise come your way. Bar marketing services typically cover online and offline efforts, for example, hosting parties or events, and using various online channels to drive and promote awareness.
Highlighted below are some of the methods that bar marketing firms utilize and recommend to help improve businesses.
Search engine optimization is the organic (unpaid) practice of building your content, links and web presence to move your bar to the top of search rankings.
As a bar business owner, you need a website to promote your bar business to the right audience. Your website should also contain content relating to events, menus, specials and many more.
Pay per click (PPC) is similar to SEO in that it’s a way of getting your site to the top of search results. But the difference between SEO and PPC is that it involves payment via a bidding system.
Bar marketing agencies recommend choosing specific, localized terms for your PPC choices. It’s worth noting that even though your PPC investment won’t result in a direct ROI getting a potential customer to visit your website is likely to result in a visit to your establishment.
Reviews, reviews, reviews
Never underrate the power of reviews. Good recommendation from customers improves conversion rates and compels new customers to take action. The more and better reviews you get the higher your chances of ranking higher.
Good web design is often overlooked in the bar industry, but it can play a big part in whether or not a visitor chooses to check out your business. Be sure that your web design is up to date and consistent with your brand and the image you wish to convey.
If you’re interested in working with a bar marketing company to grow your customer base, contact Artgro at (713) 331-1040 or fill the form below