College Marketing Agency
Do you want to increase enrollment for your college, university or other institution of higher education?
We know marketing for Colleges can be frustrating and challenging due to competition from the best and the brightest students.
We want to tell you that there are some college marketing services guaranteed to boost engagement, college visits, application rates, and enrollment.
Reaching out to your Prospects by Degrees with SEO
SEO is all about updating your website content with the right keywords for the purpose of improving online visibility and website traffic.
SEO is done directly on your website or blog by updating content that engages and compels your prospects.
You can also use off-site SEO techniques such as guest posting to create links back to your site that drive traffic organically.
To create an effective SEO campaign that will get you good results you need to do intensive research on what your prospects likes.
What words and phrases are they using to search for the college that is best for them?
Used strategically, the right keywords help your website rank high in search engine results for these things. Effective keyword selection and implementation is an exact science; enlisting the help of an experienced college marketing firm can significantly speed the rate of return on your SEO campaign.
SEO grows in effectiveness over time. However, there are times when you will want to generate a large amount of traffic fast. That’s when PPC rules the game.
Extra-Credit Traffic When and Where It Counts
Use pay-per-click ad campaigns to implement a more targeted, scalable and controlled online college marketing campaign, and drive traffic exactly where and when you need it most. If you are new to PPC, Facebook is often the most cost-effective and easiest place to start. Once you have ads that converts well on Facebook, you can roll them out to Google and other PPC outlets.
The benefits of using PPC with SEO is that they both use Keywords.
You can use it one at a time in both ways.
If you aren’t sure about this, you can hire the services of a college marketing company with advanced methods of tracking and keyword optimization.
Email Follow-Up Rocks Enrollment
Research studies show that most colleges fail to do follow up during Marketing. Once a prospective student has shown interest in your institution, endeavor to follow up frequently via email.
Your personalized email campaign can be hugely influential in their decision to ultimately enroll with you.
Artgro offers advanced college marketing services including SEO, PPC, email marketing, social media marketing, and web design; call us today!