PPC (Pay Per Click) advertising is one of the most effective tools of digital marketing, especially for addiction treatment centers. A well-planned PPC advertising campaign can increase your census. Let us go through this detailed PPC advertising guide for addiction treatment centers.
What Is PPC Advertising?
As mentioned above, PPC stands for Pay Per Click advertising. When you begin a PPC advertising campaign, your website will show up when someone searches with the relevant keywords. If the viewer clicks on your website, that’s when you get a click and have to pay for that. So it is paying for the ad only when a viewer clicks on your website. PPC includes elements like:
- Landing pages
- Website speed
- Strategic keywords
How To Get Clients For Your Addiction Treatment Center Using PPC
PPC reduces your trouble of worrying about word of mouth, inconsistency in new admissions and lack of referrals. With PPC you can control who can find your rehab facility online. All you need to consider is using strategic keywords. These keywords will help your website appear on the screen when searched for rehab centers. This way, you can keep your census high.
Are you planning to advertise your rehab facility on Google, Facebook, Bing or YouTube? If yes, then you must have LegitScript certification. This is a verification procedure levied by Google on rehab centers to market via PPC.
Improving Your PPC Performance
To improve your PPC performance, you can focus on key elements like:
- Landing page experience
- Ad-click through rate
- Ad relevance
Another best way to improve your PPC performance is to regularly manage your ad campaigns. Focus on what’s working and remove what isn’t. You can do this on a daily or weekly basis.
How Much Should You Spend On PPC Advertising?
Marketing a rehab center could be an expensive venture, but it will all be worth it if done right. As a marketing firm, we recommend you invest about $5,000 a month. Google PPC ads usually charge $3,000 to $5,000 a month. With regular maintenance, you can also reduce this amount.
Best Places For Your PPC Advertisement
Here are some best spots where you can put up your PPC rehab center Ads:
PPC Ads Vs. Organic SEO
PPC ads are an expensive yet faster way to reach your target audience. You constantly need to keep paying for your ads to remain online. They will shut down the moment you disrupt the funding. However, organic SEO is like a permanent marketing employee. SEO might take time for your website to gain high ranks, but it will remain with you for a longer time with lesser money.