If you run a manufacturing company, you probably haven’t given a lot of thought to your digital marketing. After all, who is going to look at a manufacturer’s website, right? In fact, you may have even ignored the need altogether.
Today, though, every business, including manufacturing companies need proper website design if they want to properly market their business.
What makes up a great manufacturer’s website? You must hit the key points that we discuss below.
- Solve your Customers’ Problems
Chances are you aren’t the only manufacturing company in the area, so what sets you apart from the competition. In other words, why should engineers choose your company over another with a beautiful and informative website? What do you have to offer in terms of value-added services? You all probably have the same products or at least similar products, showcase what makes you different.
2. Make it Easy to Contact You
Don’t make your customers search high and low to contact you. Your home page should offer some of the information – not necessarily all of it, but at least a phone number or email. Viewers want quick answers and if they have to dig for your contact information, chances are that they’ll move onto the next competitor.
3. Make it User-Friendly
Your entire website should be user-friendly. In other words, it should be easy to navigate and read. The average person stays on a website for only a minute or two before making a decision. If they are overwhelmed or can’t find what they want quickly, they move on to the next website.
4. Write Valuable Content
The whole point of a manufacturer’s website is to grab leads and/or offer information. Both goals require valuable content. You need to show readers why your site is the one they need. Updated content with proper keywords will help search engines rank your website, which also helps you grab leads.
As a manufacturer, you need a website just as much as businesses in any other industry. If you want to compete, you need a website that is user-friendly, informative and solves a problem. Look to your target audience and see what it is that they need that your competitors aren’t offering. It’s there that you’ll come up with your best-laid plans to create a proper website for manufacturers.