Luxury Rehab Facility
Case Study
Overview
Our client is a high-end addiction treatment center located between Austin and Houston, TX. This luxury rehab facility offers residential inpatient services designed to support long-term recovery through a holistic approach that extends beyond traditional addiction treatment.
Challenge
Launching during the height of the COVID-19 pandemic, the facility encountered several digital marketing challenges:
New Online Presence:
A brand-new domain with no existing online visibility.
Lack of Digital Strategies:
Absence of SEO optimization and paid advertising initiatives.
Fragmented Marketing Efforts:
Management of SEO and Google Ads by separate agencies led to misalignment, inefficient spending, and inconsistent lead generation.
Dependence on Google Ads:
Heavy reliance resulted in unpredictable lead flow, characterized by “boom or bust” patterns.
Solution
To address these challenges, the facility consolidated all digital marketing efforts under Artgro, integrating SEO and Google My Business management. Our comprehensive approach included:
Data-Driven SEO Strategy:
Utilized conversion tracking and analytics from Google Ads to identify high-performing search terms, locations, and keywords.
Keyword Optimization:
Focused on organic keywords that yielded the best results from paid search data, enhancing search visibility.
Google My Business Enhancement:
Optimized the local map listing to improve local search visibility and engagement.
Refined Google Ads Strategy:
Continuously optimized ad campaigns, leading to measurable improvements:
38%
Increase in Conversion Rates:
Enhanced the effectiveness of ad campaigns in generating leads.
26%
Decrease in Cost per Conversion:
Achieved more cost-effective lead generation.
22%
Reduction in Overall Ad Spend:
Lowered advertising costs while maintaining lead quality.
Results
The integrated digital strategy yielded significant outcomes:
Increased Occupancy:
Occupancy rates rose from an average of 75–80% to over 95% within the first year of full-service management.
Enhanced Search Rankings:
Achieved Top 3 rankings on Google for competitive long-tail keywords, including “luxury rehab [location].”
Substantial SEO Growth:
Overall keyword rankings improved by 30% to 700% across targeted regions, depending on keyword competitiveness.
Targeted Audience Engagement:
Effectively positioned the facility to attract high-functioning professionals seeking premium addiction care.
Conclusion
By aligning SEO, Google Ads, and local search strategies under a unified plan, we transformed the facility’s online presence. This holistic approach not only stabilized lead generation but also drove occupancy to near-full capacity and facilitated expansion plans.
Start Your Project
If your website isn’t performing well or just doesn’t properly represent your business, talk to us. We’ll build you a custom solution that works.