Sober Living Facility
Case Study
Client Background
Located in the northeastern suburbs of Houston, TX, our client is a distinguished sober living and outpatient facility renowned for its innovative approach to addiction recovery. A unique aspect of their program is the allowance for residents to live with their pets, significantly enhancing long-term sobriety rates—a feature unmatched by any other sober living facility in the area.
The Challenge
In 2017, our client, a prominent sober living and outpatient facility in the northeast suburbs of Houston, Texas, encountered significant challenges in their digital marketing efforts. The facility had engaged Artgro to oversee its Google Ads campaigns, while SEO initiatives were managed by a separate agency. However, in September 2017, Google implemented stringent restrictions on advertisements related to addiction treatment services. This policy change led to the suspension of the facility’s Google Ads account, disrupting a crucial lead generation channel. Consequently, the existing SEO strategies were insufficient to maintain the necessary online visibility and traffic during this period.
The Solution
Artgro took decisive steps to overcome these challenges:
Navigating Advertising Restrictions:
Conducted thorough research to identify policy-compliant keywords and ad copy, allowing the facility to maintain a digital presence despite Google’s restrictions.
Achieving LegitScript Certification:
Guided the facility through the LegitScript certification process, restoring full advertising capabilities.
Integrating SEO and GBP Strategies:
Consolidated SEO and Google Business Profile (GBP) management under Artgro, leveraging insights from paid search data to optimize organic presence for maximum visibility and lead generation.
The Results
These strategic initiatives led to significant improvements:
Sustained Profitability:
Revamped Google Ads campaigns continued to drive high-quality leads, maintaining over 90% occupancy rates.
Increased Visibility:
Expanded presence in the Google Maps Pack, reaching all major suburbs of Houston and attracting a broader audience.
Enhanced Search Rankings:
Achieved first-page rankings on Google for major long-tail keywords, including:
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- “Houston Sober Living”
- “Pet-Friendly Sober Living”
- “Sober Living Near Me”
- “Outpatient Addiction Rehab Houstonle
Service Expansion:
Established a robust digital foundation that facilitated the successful launch of residential treatment services, offering a seamless continuum of care from inpatient to outpatient and sober living programs.
Conclusion
By expertly navigating advertising policy changes, achieving necessary certifications, and integrating comprehensive digital marketing strategies, Artgro enabled the facility to overcome significant challenges. These efforts restored and enhanced the facility’s online presence, ensuring sustained growth and the successful expansion of services.
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