Transwestern’s
Case Study
Client Background
Transwestern’s Healthcare division provides specialized real estate services to physicians, hospitals, biotech firms, and other medical professionals. Their offerings encompass consulting, development, financing, construction management, buying and leasing, and property management.
Our Approach
Transwestern engaged us to conduct a comprehensive UX/UI design review of their Healthcare division’s website. Our evaluation focused on enhancing user experience, increasing user acquisition and retention, ensuring the website stands out, and refining performance to boost trustworthiness.
Areas of Focus:
Website Navigation:
We ensured the navigation was logical and intuitive, facilitating easy access to information.
Visual Design:
We aligned visual content with the healthcare sector, ensuring relevance and clarity.
Information Architecture:
We assessed and optimized the hierarchy and accessibility of information.
Market and Competitor Analysis:
We examined competitors to identify best practices and areas for differentiation.
Our Goals:
Enhanced User Experience:
Identifying and resolving usability issues to improve satisfaction and retention.
Increased Conversion Rates:
Optimizing conversion funnels to eliminate obstacles and maximize ROI.
Cost Savings:
Addressing usability flaws early to inform cost-effective redesigns.
Data-Informed Decisions:
Utilizing insights to guide strategic design and content choices.
Stages of Work:
1
Research:
We developed user personas representing Transwestern’s diverse clientele, including medical professionals and property investors. A customer journey map was created to outline the user experience from initial website interaction to ongoing engagement.
2
UX Design:
We redesigned the website to adhere to modern UX principles, enhancing information accessibility and user flow.
3
UI Design:
We refined the visual elements, incorporating a cohesive color palette, prominent calls-to-action, and intuitive icons, all while maintaining brand consistency.
Outcome
By implementing these strategies, Transwestern’s Healthcare division now offers a user-friendly, visually appealing, and efficient website that effectively serves its target audience. The enhancements have led to improved user engagement, higher conversion rates, and a strengthened online presence in the competitive healthcare real estate market.
Start Your Project
If your website isn’t performing well or just doesn’t properly represent your business, talk to us. We’ll build you a custom solution that works.