United Nations Association – Houston: Website Redesign
Case Study
Overview
The United Nations Association – Houston (UNA-Houston) is a nonprofit organization dedicated to educating, inspiring, and mobilizing individuals to support the principles and vital work of the United Nations. Their mission focuses on promoting social justice and universal peace through various educational programs and advocacy initiatives.
Challenges
UNA-Houston’s previous website presented several challenges
Disorganized Content:
Over time, important content became scattered across the site, making it difficult for users to find information.
Outdated Design:
The existing design did not reflect the organization’s vibrant mission or engage visitors effectively.
Complex Navigation:
Users faced difficulties navigating the site, leading to suboptimal user experience.
Objectives
The primary objectives for the website redesign were
Enhance Brand Identity:
Utilize branded storytelling to strengthen brand equity and expand online reach.
Improve User Experience:
Create an engaging, aesthetically pleasing, and user-friendly interface.
Optimize Site Architecture:
Develop a logical structure with intuitive navigation for seamless browsing.
Increase Conversion Rates:
Encourage site visitors to become contacts and, ultimately, donors.
Boost SEO Performance:
Lay a strong foundation for SEO to increase search engine traffic and support future growth.
Ensure Responsiveness:
Implement a fully responsive design backed by a flexible WordPress CMS.
Approach
Phase 1:
Prototyping
Recognizing the need for a comprehensive overhaul, we focused on reorganizing the site’s content and improving navigation. The goals included:
- Content Reorganization: Streamline and categorize content for easy access.
- Navigation Enhancement: Simplify menus and links to facilitate intuitive browsing.
- Project Showcase: Highlight UNA-Houston’s supported projects within broader campaigns.
Phase 2:
Styling
Aligning with UNA-Houston’s recent rebranding efforts, we aimed to:
- Visual Consistency: Incorporate the organization’s color palette throughout the site to create a cohesive look.
- Engaging Design: Use vibrant backgrounds and overlays to make the site more appealing.
Phase 3:
Implementation
The final phase involved:
- Responsive Design: Ensure the site is fully responsive across various devices.
- WordPress CMS: Utilize WordPress for easy content management and updates.
- Content Management: Assist with content creation and posting to maintain an active online presence.
Results
The redesigned UNA-Houston website achieved significant improvements:
Conversion Rate:
Experienced a remarkable 250% increase in the first three months post-launch.
Engaged Sessions:
Saw an 80% rise in engaged sessions during the same period.
User Experience:
Users can easily find information about programs, events, and initiatives.
Brand Representation:
The site reflects UNA-Houston’s mission and values through consistent branding.
Engagement:
Visitors are more likely to participate in events and support initiatives.
Performance:
The site loads quickly and performs well across devices.
Conclusion
By addressing the challenges of the previous website, the redesign has significantly enhanced UNA-Houston’s digital presence, aligning with their mission to educate and inspire action towards global goals.
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