Blogging alone doesn’t guarantee lead generation and business growth. To get good returns on initial investment, you need to be strategic in posting contents on your blog or website.
When you put your money and dedicate your time into content marketing, you are actually providing value in an effort to attract prospects, capture and nurture leads, and acquire new customers.
To get more returns on investment, you should be able to build a large and loyal audience of readers and followers who can help you promote your blog posts to their friends and loved ones outside of your network.
The best and easiest way to do it is to use your blog as a way to leverage yourself as a broader resource for homebuyers.
How do you become a broader resource?
By writing blog posts that cover topics outside of what your competitors are writing about.
For example, instead of writing blog posts on topics that relate to buying and selling homes or trends and changes in the real estate industry.
You could offer to write on topics like:
- How to Get Organized When You Live in a Small House?
- What are hot tub installation requirements?
- How You Can Be An Active Citizen?
- How to Transfer to a New Elementary School.
- How to Make Friends in a New City.
Doing this will help strengthen your personal brand as an agent, promote your content in front of new audiences, and connect with more prospects who could use you now, or later in the near future.
If you have any question, call (713) 331-1040 or fill the form below.