In the old days of SEO, directories were one of the techniques used in ranking.
Directories are used for obtaining links for a number of reasons. Apart from being easy to submit websites to dozens of directories at a time, it is very cheap and delivers results. Google even encouraged directory submissions.
Nowadays, directories have become less of a ranking factor over the last year. Even Google is continuing to remove many of the free website directories amounting to approximately 50% of directories from their index in recent years. That being said, the largest and most trusted directories will remain a ranking factor and have some impact on your Google rankings.
Apart from its ranking benefits, directories can be incredibly valuable for your business.
Directories and local SEO
As smartphone use grows, searches are becoming much more localized. Maps and voice search are allowing users to find businesses within their location. As a result, local SEO is a crucial part of any SEO strategy. Improving your business’ local SEO is key if you want to appear and rank higher on Google map results and on Googles first page searches related to businesses in your area.
What directories do you need to be listed in?
The number of directories that your business should be listed in doesn’t really matter; it’s the quality of those directories that matter. So, therefore, you should focus on the following:
- Google My Business
- Bing Places
- Hot Frog
- Yellow Pages
- Yahoo Local
How do your citations stack up?
At this stage, you may be wondering how your business is listed in directories. Lucky for you, we’ve got an easy way for you to find out.
Simply go to our Directory and Citation Checker to see where and how consistently your business is listed. If you don’t like what you see or you are not happy with your local rankings, our team will be able to develop a custom Local SEO strategy for your business. Contact us today to find out more.