A few years back, standalone brick and mortar stores and shopping malls were the go-to places for Americans to buy products.
A year ago, nobody thought e-commerce could last this long. Having an e-commerce website doesn’t guarantee that you will be successful in the e-commerce industry.
Unfortunately, e-commerce websites are having SEO issues that can prevent you from reaching new customers. Just like with any other business website, it’s very important for e-commerce site owners to take note of these shortcomings and provide necessary measures.
In today’s post, we’ll talk about some of the biggest search engine optimization challenges that e-commerce sites are facing and how to solve them.
Product Descriptions and Content Quality.
If you have a website with many products for sale, you might want to copy and paste descriptions of other manufacturers for your product to save time and stress. This is very wrong because it could affect your site optimization in the long run.
The rate of website loading should be a concern for all website owners, especially for e-commerce site owners. A website with fast loading speed attracts a potential customer compared to the one with slow loading speed.
When buyers shop online, they need to have some reassurance that their information will be kept private. If they can’t be assured of that, they might decide to find another e-commerce site.
SSL certification is important for any website, especially e-commerce sites which involve shopping with credit cards and other online wallets.
If your site isn’t secured, your customers will be scared of making payments on your site.
Some business owners have this notion that once customers leave reviews on their products, they’ll lose control over their brand perception. That’s not true. If none of your products have user-generated reviews, customers will be less likely to trust the quality of your product and your business.
Now that the majority of e-commerce customers are mobile, it’s essential for e-commerce businesses to prioritize responsive design that keeps mobile users in mind.
Apart from the aesthetics of your website, it also needs to function in a way that’s user-friendly. If your site infuriates customers, you’re going to have a hard time converting potential customers.
If your site is in need of restoration, ensure you’re working with qualified designers who will take SEO into consideration, otherwise, you might think your user experience has improved whereas there are actually a ton of 404 errors and missing pages. Your designer should also ensure your site is responsive on any and all devices and screen sizes.
If you are in need of professional website optimization or design, then look no further we are here to take your business to the next level.
For more information, do not hesitate to get in touch with us.