In today’s fast-paced competitive business world, the use of social media for generating new leads to businesses is on the increase.
Business owners prefer to engage and compel their audience through social media, and the healthcare industry has not been left out.
According to research, People are actively discussing health issues on social media, sharing experiences and engaging with healthcare professionals.
Highlighted below are essential tips for social media marketing for Medical Practices:
- Ensure you bring value to your community- This is one of the best ways to establish a trustworthy reputation for your medical practice on social media. Endeavor to bring value to your patients and give them a reason to follow you.
You can add value by sharing information about chronic illnesses around you, how to prevent them, reminding patients of essential vaccinations, giving tips on how to stay healthy, or updating them on practice news such as opening hours or staff changes.
- Always be time conscious and Consistent.
Social media is all about engaging and compelling the right audience on the right platform, at the right time.
Your Facebook post will get 75 percent of its total potential engagement within the first 5 hours of posting, and for Twitter it’s less than 3 hours. So it’s very important you time your posts well to reach as many people as possible.
- Best time to post on Twitter: Twitter users mostly use the platforms during breaks and commutes, with the optimal tweet times being 12pm, 3pm, and between 5-6pm.
- Best time to post on Facebook: Facebook users are typically more active later on in the week, with engagement being 18% higher on Thursday and Friday, and 32 percent higher on weekends.
- Best time to post on LinkedIn: as a business tool, LinkedIn users are frequently online in the middle of the working week. The best times to post are between Tuesday – Thursday, between 7-8am, at midday, and at 5-6pm.
Get started today with Artgro
Are you aware that digital marketing can take your medical practice to the next level?
It’s high time you leverage on the power of digital marketing today by working with our dedicated team of experts who would help you discover the power of online marketing tactics.
Don’t procrastinate. Contact us today for a free consultation and to find out how you can get started.