Finding leads online means you need to take advantage of search engine optimization. Most people don’t scroll past the first few entries in Google and if you don’t use search engine optimization techniques, chances are you won’t be found.
So how do you get found? Check out the tips below.
Create Keyword Rich Content
Your website, blog, and social media pages should include keywords appropriate for the industry. Know what keywords you want to rank for and properly place them throughout your documents. Make sure the placement is thoughtful and useful – search engines can tell when they are haphazardly used for the intention of ranking in the search engines.
Search engines look for ‘votes’ for your website in the way of links. Work with others in the industry to exchange links or even those outside of your industry but that draws in an audience that may be interested in what you have to offer. The more outside links that send readers to your website, the more confidence the search engines will have in it, which may increase your search engine ranking.
Check your Site’s Speed
You want a site that’s user-friendly and fast. Search engines use this information when deciding how to rank your website. If your site isn’t fast enough, search engines won’t recommend it because it will turn readers off.
Make Sure your Site is Mobile Friendly
Readers look at your website from many different devices, but that doesn’t mean it looks good on every device. You need a site that’s optimized for mobile viewing. Google recognizes sites that aren’t mobile-friendly and it affects your search engine ratings.
Check Your Meta Data
Keywords don’t just belong in your content, there’s the Meta information too. Think of things such as:
- The page title
- The website address
- Image descriptions
- Alt tags
Google doesn’t use this information to rank your website, but it’s needed to ensure you get the right audience. Again, don’t keyword stuff, but instead, use the keywords wisely.
SEO is an ongoing task. It’s not something you’ll do once and forget about it. The landscape of SEO is constantly changing, which means you constantly need to update your page to keep up your rankings. Google likes updated information, so the more you stay on top of your SEO, the better chances you have of your website ranking where you want it to rank.
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