Salon SEO and Web Design
In the last few years, Hair Salon and Hairdressing websites have begun to take seriously the huge audience available online. Especially the Google search audience.
Given the excellent return on investment, a first-page position in Google can give you, many Salons are searching for ways to stay ahead of the competition.
Why Partner With a Marketing Agency?
The experienced marketers at a salon marketing company will know how to research the industry and the competition to devise a plan that draws business, giving your salon a leg up in the marketplace. An agency can help identify a clear target audience to clarify marketing efforts, plus nail down which strategies are worth focusing on to drive results.
Leading Salon Marketing Services
Here are some strategies a salon marketing agency might use to help a business capture more of the market share.
- Content marketing. Online content is vital for establishing authority and increasing visibility. Content marketing includes both online and offline content, however. From articles in trade publications to how-to videos posted on YouTube, there are many ways to stand out in the marketplace through content. A professional salon marketing agency can help a salon decide which content strategies to employ for the greatest return on investment.
- Responsive web design. Prospects who are looking for salon services are likely to go online to find them, which means it’s important that a salon’s website be easy to find in searches. A salon marketing firm will specialize in improving visibility, both through creation or optimization of a professional website, and through search marketing strategies. SEO (search engine optimization) and PPC (pay per click) work to bump a company higher in search results and improve overall visibility.
- Email marketing. Email marketing is a way to reach prospects in their inboxes with targeted, relevant content. Whether that means sending promotional offers and/or beauty tips to existing clients, or an effort to attract new customers, this strategy is good for building rapport.
Knowing which marketing strategies to employ is one of the hardest parts of salon marketing — and why working with a professional agency that customizes a marketing strategy to a specific salon makes so much sense.
If you’re interested in putting online marketing into place for your Salon brand, please use the form below to contact us. Most questions are answered in 24 hours or less (usually less than an hour)