Importance of SEO for Addiction Treatment Centers

May 5, 2022 | Addiction Treatment Marketing, Blog | 0 comments

Drug Rehab SEO Services

Yes, you read it right! SEO for addiction centers is possible! However, it takes time, effort and some money to get it done but it can be done. So let’s get you started on how to go about it. 

Getting Started With Local SEO

The two initial places where you can begin with local SEO for your addiction treatment center are your website and My Business by Google. Try to optimize in a way that your website manages to pop up among the top 3 when someone searches about local rehab centers. 

Optimizing Your Website For Local Search

The page titles and meta descriptions matter the most when we talk about optimizing your website for local SEO. Go for terms and phrases which would attract audiences who are looking for a rehab in their locality and not something which would alter the meaning of their search. Try to keep titles and meta descriptions short for those who search using their mobiles. 

Also never forget to mention your name, address and contact details at dedicated spots on your website such as footer and pages like contact us, about us and location. 

Optimizing Google My Business Page

Google constantly updates its Google My Business features and some of those features can be useful for your treatment center: 

  • Description
  • Bookings button
  • Other action buttons
  • Video 

Here are some of the must-haves for your website:

  • Verified listing
  • Using the term “addiction treatment” or something more relevant 
  • Accurate location, contact details and web address
  • Images 

Organic SEO

This one is a little different from local SEO. It optimizes your content for search terms that aren’t dependent on location. Here are some examples to help you:

  • “How can I afford drug treatment?”
  • “How to keep my job while I go for treatment?”
  • “How to talk about addiction with your partner?”

Even if you have a location-specific treatment center, go for organic SEO. Write content that answers a maximum number of questions that a potential patient might search for online. It is likely to drive them to your center because you have all the answers to their questions. It gives them a sense of assurance and trust. 

Sharing And Resharing Content 

Here’s a tactic that will keep your content alive on social media for a longer time. The trick is to reshare the content after posting it for the first time.

Any social media content fades away within a short period and so will yours if you don’t reshare it at certain intervals. So do not hesitate to reshare the same content again and again. That is a good way to keep reminding your audience about the services you provide. 

Another good way to boost your business is by approaching Artgro based in Houston, TX. We can help you market your content online and drive the maximum audience to your website. Contact us now to get started!