4 Critical Components of a Successful Website Design for Manufacturers

If you run a manufacturing company, you probably haven’t given a lot of thought to your digital marketing. After all, who is going to look at a manufacturer’s website, right? In fact, you may have even ignored the need altogether. 

Today, though, every business, including manufacturing companies need proper website design if they want to properly market their business.

What makes up a great manufacturer’s website? You must hit the key points that we discuss below.

  1. Solve your Customers’ Problems

Chances are you aren’t the only manufacturing company in the area, so what sets you apart from the competition. In other words, why should engineers choose your company over another with a beautiful and informative website? What do you have to offer in terms of value-added services? You all probably have the same products or at least similar products, showcase what makes you different.

2. Make it Easy to Contact You

Don’t make your customers search high and low to contact you. Your home page should offer some of the information – not necessarily all of it, but at least a phone number or email. Viewers want quick answers and if they have to dig for your contact information, chances are that they’ll move onto the next competitor.

3. Make it User-Friendly

Your entire website should be user-friendly. In other words, it should be easy to navigate and read. The average person stays on a website for only a minute or two before making a decision. If they are overwhelmed or can’t find what they want quickly, they move on to the next website. 

4. Write Valuable Content

The whole point of a manufacturer’s website is to grab leads and/or offer information. Both goals require valuable content. You need to show readers why your site is the one they need. Updated content with proper keywords will help search engines rank your website, which also helps you grab leads. 

As a manufacturer, you need a website just as much as businesses in any other industry. If you want to compete, you need a website that is user-friendly, informative and solves a problem. Look to your target audience and see what it is that they need that your competitors aren’t offering. It’s there that you’ll come up with your best-laid plans to create a proper website for manufacturers. 

 

Looking for new marketing ideas or help in sorting out your options? Contact us now!

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Marketing for Oil and Gas Companies

Every company, no matter the industry, needs to be online. If your oil or gas company isn’t online, you’re missing a big part of the market. Even though you don’t attract the ‘typical’ consumer, there are still reasons for you to consider being online.

You can Establish your Brand

You want people to be familiar with your brand. If it’s not online, they aren’t going to get familiar with it. Think of what you happens when you see McDonald’s golden arches. You immediately know what they are, right? That’s what you want for your company. The more consistent you are with your branding efforts, the more recognizable your company will be.

You Need to Establish Yourself as the Expert

You must share photos, videos, and content online. Get your company a social media page and get active. Show your followers that you are the expert in the industry and that you care about each and every follower. Offer free tips, how-tos, and other information that your followers will find valuable and make them think of you. 

Communicate with Your Audience

Social media offers the opportunity to engage with your audience in a way that no other method offers. You can thank them for compliments, offer advice, and offer your side of the story for complaints. It’s the best way to have back and forth banter with your followers, truly creating a relationship with them that would otherwise be impossible.

Show the Stats

Your followers love the stats and what better way to share them than with infographics online? This goes along with showing your expertise, but in a way that you show that you care about your audience. Share the figures they want to see and even those that may shock them. If you are the leader in the industry, sharing the information first, you’ll be steps ahead of the competition.

Get More Leads

It all comes down to the leads, right? That’s where your website and social media come in handy. They will direct those interested in your products right to your website. If you offer value-added services in exchange for email addresses or phone numbers, you can offer even more marketing material that truly boosts your business.

All gas and oil companies must be online – it’s a necessary component of your marketing strategy. Find out where your target audience hangs out the most and establish yourself as the expert there. You’ll increase your leads and create more brand awareness.

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Don’t Let Coronavirus Ruin Your Small Business

Businesses of all sizes are facing the effects of coronavirus or COVID-19. The ill-effects started early in January when production and shipments from China slowed down or halted all at once, but as the illness peaks in the US, the effects are even worse.

This doesn’t mean your small business has to fail, though. Check out some simple ways you can help your business thrive during these trying times.

Offer Support not Sales

This is a trying time for everyone. Customers don’t want a sales pitch or advertisement – they want to know what you can do for them. Show your care and concern and the sales will come naturally. Companies just out for the sale will be left in the dark.

Offer Other Delivery Options

Social distancing is a real thing right now. People are afraid to be in crowds, even small crowds. Think outside of the box and offer alternatives, such as curbside pickup or home delivery. Yes, it may require more resources, but if no one’s coming into your store, you may have the resources more available than you think.

Allow your Employees to Work Remotely

Technology today makes it easy to allow remote employment yet many companies resist it. The coronavirus makes you realize its importance, though. Between the ability to connect online and the trust you should have in your employees, the work will still get done and your employees have a higher chance of staying healthy. This can help instill a feeling of loyalty in your employees too, as you show your ability to be flexible during such a trying time.

Stay in Constant Communication with Your Customers

Everyone knows this is a trying time but customers want over-communication. They want to know what you are doing to help them and society as a whole. Customers also want to know what precautionary measures you are taking or any other pertinent information you have to share that benefits them in some way.

Watch your Advertising

Society as a whole is sensitive right now. Don’t use this as a time to capitalize on marketing efforts unless you truly can make a difference. Any advertising seen as distasteful could give customers the wrong impression. While you can advertise, make sure there’s value behind it. What can your product do or even what knowledge can you share that will help those panicked right now?

Small businesses are in a unique position today, but there are ways to keep your head above water. It’s all about changing with the times and keeping an eye on what society needs. If you change with the times, your business may do the same. 

Looking for new marketing ideas or help in sorting out your options? Contact us now!

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Why Social Media is Important for Oil & Gas Marketing

Social media helps businesses in all sectors increase viewership, potential customers, and sales. Social media isn’t just reserved for entertainment and fun. Viewers love to see what goes on behind the scenes at companies as well as get more in tune with their mission, all of which can be done on social media.

Check out the top reasons your company needs oil and gas marketing techniques that include a strong social media presence.

Get Your Name Out There

With competition getting fierce and more small oil and gas companies going under, it’s more important than ever to get your name out there. Social media helps make a name for your company, not only for consumers but for talented professionals too. LinkedIn, the professionals’ social media site, can be utilized to bring in the talent you need to keep your company competitive and afloat. 

Expand Brand Recognition

With millions of people using social media, it only makes sense to advertise your brand to get proper recognition. Utilize social media in unique ways, not just updating posts and providing helpful information. Create unique hashtags and encourage visitors to use them while attending trade shows and other events. This is better than any other marketing strategy you could use as it’s the users and followers putting the information out there for you.

Communicate with Your Followers

You have an audience, but do you communicate with them? Social media gives you a way to let your audience have a look behind the scenes. They can see how you operate, what you believe in, and what you do to improve the environment. With the ability to converse back and forth, it helps give followers a look at your company’s personality and a reason to use your brand.

Increase Your SEO Efforts

SEO for oil and gas companies is imperative and not just for Google. You want to rank high on social media sites too. Social media users search on their favorite platforms too. Optimizing your SEO so that you come out as one of the top choices will increase your viewership and potentially increase your sales.

Social media must be an integral part of your marketing program. If you’re looking for a results-driven and caring oil and gas marketing firm, Artgro has you covered! Visit them online or call 713-331-1040 for a quote. 

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How Does SEO for Oil and Gas Companies Help Your Company Stand Out?

Almost 90% of consumers do research online before making a purchase. This includes the purchase of utilities and industrial products. What does that mean for your company? It simply means if you aren’t online and ranking high in the search engines, your sales will fall, and you may fall prey to the competition.

So how can you maximize your efforts in SEO for oil and gas companies? Check out our tips below.

The importance of Keywords 

The keywords you choose dictate how well your company ranks in the major search engines. You need an SEO strategy that uses the specific industry terms that your audience searches for online as well. But it’s more than just choosing the right words, it’s using them effectively too.

How you use your keywords determines how the search engines rank your company. Just cramming words onto a page doesn’t work. They need to be strategically placed in content, headers, and advertisements. With continually changing algorithms and information, this is an ongoing job for any company.

Providing Quality Content

Quality content doesn’t just mean well-written content. It means content that uses keywords while still providing value. Simply writing a bunch of words and throwing in random keywords doesn’t cut it. Oil, gas, and industrial SEO techniques require you to provide content that readers want to read and learn something from. It helps if you have others linking your content, as it’s like a ‘vote’ for your site letting the search engines know that it provides value.

Optimizing Your URL

Believe it or not, your URL could make or break your search engine ranking. Using the right keywords and naming each page that branches off from your main page is crucial. You want a URL that lets users know what your company does while using the most popular keywords that your company is trying to get a position for in the search engines. Sometimes it’s not about the most popular keywords, but the low-competition ones that not many have thought to capitalize on quite yet.

 If you struggle with your SEO for oil and gas companies, call the experts at Artgro.com. Call us at 713-331-1040 or visit us online today!

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How is B2B Marketing Service Different than B2C Marketing?

Your B2B or business-to-business marketing plan looks a lot different than its B2C or business-to-consumer marketing plan. B2C marketing relies on emotions and desires while B2B marketing relies on more professionalism and benefits. The two are completely different tactics that have different results. 

Check out the differences in B2B marketing below.

Reaching the Right Audience

The first task is reaching the right audience. When you market to consumers, you can be broader in your efforts. While you want to find your niche market, advertising to the general public usually brings results as well. Through word-of-mouth and sharing, B2C advertisements make it to where they need to go.

With B2B marketing, you have to appeal to the person in charge, otherwise known as the boss. It doesn’t matter if everyone in a company likes a particular product, it’s up to the boss or the person in charge to make the purchase. Your marketing skills should be geared towards him. 

Decision Making Process

B2B marketing doesn’t typically invoke immediate decisions. Whether the decision has to go through a variety of channels, or the business owner simply wants to take the time and do the research, it takes time regardless. This is unlike B2C marketing, where many consumers make impulse buys based on the advertisements that lure them to do so.

Knowing what you’re up against and the industry you advertise to is crucial. What components of the decision-making process can you make easier for your target audience? What information can you provide in your ads that will convert them, spurring them to move faster?

Advertising Benefits

B2B buyers have one goal in mind, they want to save money. It doesn’t matter how many benefits your product offers or if you are the only one that provides it in the industry. What they want to know is that their business is going to be positively affected by the product, not just with its benefits, but monetarily too. It’s an angle you don’t have to take with B2C marketing but is necessary for business-to-business if you want to make that hard sell.

Are you ready to see how B2B marketing can change the landscape of your business? Call now at 713-331-1040 to learn more about our B2B marketing services or request a quote online today!

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The Top Marketing Strategies in the Oil & Gas Services Sector

The oil and gas services sector continues to grow at an increasingly fast pace. With the growth, comes the onslaught of numerous investors trying to find their piece of the action. And with the higher consumer demand, comes the need to differentiate yourself from the competition. This means using the right marketing strategies in the oil and gas services sector.

Are you unsure about where to start? Check out our helpful tips below:

Connect Your Company Online

Is your company on social media? If not, it’s time to look into creating a social media account for it. This is one of the top marketing strategies in the oil and gas services. Consumers want to hear from you and what better place than on social media? Share behind-the-scenes footage with your viewers, answer questions, and be vocal about any issues that come up. You’ll not only garner the attention of your audience but with the right use of keywords, you’ll get your company noticed more online.

Provide Good Content

Every online business needs content, it’s how the search engines rank you. It’s not enough to have a static website. You need a blog or page that provides continuously updated information and value. While it is true that quality content that provides education and value do bring in customers, if your content has the right keywords too, it will get your business ranked higher in the search engines as well. 

Use Proper Advertising Techniques

Get your company noticed through the use of advertising. This could be through social media, pay-per-click, or other advertising methods. Choose the techniques that get your company noticed amongst the competition. With paid advertisements, you can target your niche audience and track the results, knowing full well your efforts are paying off right away.

If you don’t know where to start with your marketing strategies in the oil and gas services sector, call the experts in the industry at Artgro. We’ll help you formulate a plan, using the right keywords and strategies that help your company stand out. Call us today at 713-331-1040 or request a quote now!

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Top Tips for Real Estate SEO in Houston, TX

In today’s day and age, everyone turns to the internet before heading out the door, including homebuyers. That’s why real estate marketing is so crucial! If your company and listings can’t easily be found online, you may and soon enough will lose business to your competitors.

So how do you ensure that you are at the top of the search engines? Check out our top SEO real estate tips below:

Get Specific

Don’t make the mistake of trying to rank for basic keywords, such as “realtor” or “real estate agent”. While you can try, you’ll be trying alongside thousands or millions of other realtors too. Instead, use geographically specific or niche-specific keywords. For example, “realtor in Houston, TX” is more specific or “Houston realtor” will attract more customers your way and you would knock out a large amount of the competition when you add that specific word.

Show Your Value

Now don’t make the mistake of “keyword stuffing” just to get ranked, it won’t work! You must provide valuable content with the right keywords in it. By valuable content, we mean content that homebuyers will read and get something out of. Show that you are the expert in the industry and why, let your content answer all the questions; then you’ll start ranking faster than ever.

 

Link up With Others

Just like in “real life”, we all like referrals. You are more likely to use a service if your friend recommends it, right? The same is true for search engines. If other sites “recommend” you by including your link in their content, the search engines see you as “highly likable” and are more likely to then score your content high in the rankings.

 

Promotion is Key

You must promote your content! Simply listing a home online does not mean it will get seen. The more you promote it, the more traffic you’ll get. The more organic traffic you get, the more likely search engines are to rank your site higher. Promote yourself on social media, blog posts, and in video marketing. Get your name out there; create a brand for yourself and the SEO in real estate will follow. What you need are the experts that understand real estate marketing and can get you those top rankings. If you’d like to learn more, contact us today!

 

 

Our digital strategists have put together successful SEO campaigns for businesses ranging from local coffee shops to publicly traded companies. They’ll do the same for you. Request a free quote and experience why Artgro is rated as one of the best Houston SEO firms.

(713) 331-1040

Ready to speak with a marketing expert? Give us a ring

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What is an SEO company and How Does It Work?

It’s no news that every business needs SEO.
As a business owner, you might still be wondering how your business can benefit from SEO if you don’t have an SEO professional working for you.
SEO can be complicated at times. If you are searching for SEO services online, you have probably come across a few different SEO companies. Though they talk about their services on their website, it may still be difficult to understand what exactly it is that an SEO company does.

What is an SEO Company?
An SEO company provides search engine optimization services to businesses to help them improve their ranking on search engines such as Google, Bing and many more.
Search engine optimization is the process of making changes to your website design and content to make your site more attractive to search engines. The better optimized your site is for search engines like Google, the more likely your site will be to rank on the first page of the search engine results for keywords and phrases that are relevant to your business, products or services.
The major benefit of using an SEO company is to improve your business online visibility, attract visitors and generate revenue.
SEO experts at Artgro Houston TX know what it takes to help you bring more organic traffic to your site through search engines like Google, Bing, and Yahoo.
SEO experts provide a range of services, including auditing your site, developing a tailored SEO strategy, and implementing the tactics that will help your business reach its objectives.
The best SEO companies will treat your website as if it is their own. This means that they will make decisions about your site’s SEO to maximize the return on investment and help your business meet its overall goals.

Benefits of Using an SEO Company

There are many benefits to hiring SEO professionals to help your business optimize your site for the search engines. Highlighted below are just three of the main ways that an SEO company can help businesses just like yours grow:

1. An SEO company can help your business improve your search engine rankings.
An experienced SEO company can help your company’s website rank higher in the search engines. Using updated tools and strategies, an SEO company knows just what it takes to help improve your website to make it look more attractive to search engines like Google.
Also, An SEO Company will help you find the right keywords to attract prospects.

2. An SEO company can help improve the quality of your website traffic.
Apart from ranking your company’s site higher on search engines, SEO companies can also help you increase the quality of traffic coming to your site.
As you drive quality traffic to your site, you increase your chances of influencing conversions. That is because visitors coming to your site are more likely to be interested in your products or services. Based on a recent survey, although PPC ads are on top of SERPs, 71.33% of searches convert from clicks on the first page of search results. It’s because most people find Google’s algorithm more credible. So an effective SEO strategy will guarantee you quality traffic.

3. SEO companies provide measurable results.
Yet another way that an SEO company can help your business grow is by delivering measurable results.
Unlike some conventional marketing tactics, SEO can easily be tracked and measured during each step of your campaign. By asking your SEO Company for a monthly analytics report on your SEO campaigns, you can better understand how the SEO services provide value for your business.

Let’s talk

Please contact us now to learn more, to discuss your SEO marketing objectives, or to receive an estimate or a formal proposal.
We are eager to learn more about your company and discuss creative ways to build your sales lead pipeline.

We are serving Houston, Austin, The Woodlands, Spring, Magnolia, Tomball, Conroe, Sugar land, Katy and beyond.

Our phone number is (713) 331-1040.

Click here to request a quote.

 

 

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The Importance of Internet Marketing

The Importance of Internet Marketing

In today’s fast-paced business competitive world, internet marketing has become an important business marketing strategy. Although Print media and Television aren’t dead, they still can’t produce amazing outcomes compared to internet marketing.

Now, we have new channels and new ways of reaching your target audience. As a forward-thinking company, it’s in your best interest to use these powerful marketing strategies. Why is internet marketing so important? Highlighted below are six reasons:

1. It gives you lots of bang for your buck. Maintaining a quality website typically runs a lot less than ongoing charges for print and television ads, and production costs are lower as well. Plus, with social media, your only expense is your manpower, since accounts cost nothing.

2. it’s where your audience visits every day. With the overwhelming popularity of mobile devices, any free moment becomes a moment when you can attract a new customer. People are looking for deals on smartphones, reading on smartphones, and even placing orders using smartphones. Skip an internet marketing strategy, and you lose prospects and money.

3. It allows for direct contact with your target audience. Conventional marketing methods generally work in one direction: you have a message that you send out to your audience.
However, with internet marketing, especially on social media, you can engage and compel your target audience in many ways. They can respond to questions, comment and like content, and share information that can help shape future marketing messages.

4. It brings more traffic to your website. When it comes to driving genuine real traffic, internet marketing is the real deal. Visitors often mean conversions in your favor, and internet marketing generates visitors better than just about any other strategy.

5. It makes your business look contemporary and forward-thinking. Your customers are keeping up with changing technology, and that means your business has to keep up with it as well. Whether it starts with a typed query or a slightly awkward, “OK Google,” the internet is the first place people look for information.

6. Finally, internet marketing is important because it works — for all of these reasons and more. Just as medicine shows were effective in the 19th Century and television advertising was what worked in the 20th Century, if you want to reach your audience in the 21st Century, you’ve got to go online.

If your business doesn’t have an online presence, it’s high time you develop one. At Artgro Houston TX, our specialists can improve your business online presence without breaking the bank.

Artgro Marketing Company provides a wide range of website design and online marketing solutions to client throughout Canada and the US, including Houston, TX, Austin, TX, The Woodlands, TX, Dallas, TX and more. Contact us today and let’s discuss how we can build your business online presence.

 

Let’s talk

Please contact us now to learn more, to discuss your SEO marketing objectives, or to receive an estimate or a formal proposal.
We are eager to learn more about your company and discuss creative ways to build your sales lead pipeline.

We are serving Houston, Austin, The Woodlands, Spring, Magnolia, Tomball, Conroe, Sugar land, Katy and beyond.

Our phone number is (713) 331-1040.

Click here to request a quote.

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