What Are Backlinks and How to Build SEO Backlinks

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What Are Backlinks and How to Build SEO Backlinks

Backlinks (also known as “inbound” or “incoming links”) are links directing to your website from another site or domain on the internet. Search engines analyze the site’s backlinks to rank its popularity and quality.
If another site thinks about your webpage valuable enough to connection back to, that considers a demonstration of positive support of sorts in your site. What’s more, the more demonstrations of approval you get from amazing sites, the more positively your site will be positioned by any semblance of Google.
As we’ll investigate in-depth a little later, the sites linking to your site is additionally a significant factor for search optimization. A link from a long-standing, high-traffic, prominent site, for example, the BBC’s for instance, is probably going to have a substantially more constructive outcome on your SEO than a link from a new or unpopular website.

How Can I Get More Backlinks?

Getting backlinks could be very difficult. The question is how you get links from other people’s websites to your website? Well, you can start by doing a bit of the underground work yourself.
Getting backlinks from social media is good. Firstly, be sure to include a link to your website in any “bio” or “about” sections on any of your brand's social media pages/accounts. Regular social posts that link to your website can also help with search visibility.
Next, you need to embark on a campaign of backlink outreach. Backlink outreach is the act of connecting with different sites and web journals in a similar niche and asking them nicely if they’ll make a connection back to you. SEO boffins Moz have an excellent, in-depth guide on how to carry out a practical backlink outreach campaign. However, it’s important to avoid spammy tactics that don’t contravene Google’s Quality Guidelines. Looking for a tailored SEO service that encompasses backlinks, keyword strategy, ongoing monitoring, and much more? Our team of digital marketing experts is here to help turn your online presence into a lead generation machine! Take a look at our SEO services today or give us a call for a friendly chat on (713) 331-1040
If you’re not looking for SEO services at the moment, check out our other digital marketing solutions, designed to help your business beat the competition.

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Top B2B Lead Generation Tactics

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Top B2B Lead Generation Tactics

If you can implement B2B Lead generation, your sales team will love you and your business will flourish. However, just 32% of B2B advertisers have a recorded showcasing technique. In this article, I’ll walk you through the key variables to setting up an effective B2B lead age battle.
Numerous entrepreneurs are experiencing a similar stage. Regardless of whether it’s a settled organization or a startup leaving the ‘Make back the initial investment Point’, they are continually looking for new potential clients to extend their business further. Everybody needs to leave this stage, at the same time; the cycle of business to business lead age is where you can’t figure out how to escape except if you have a reasonable vision and solid system.
Around 80% of business owners don’t understand that they have to attempt concrete B2B marketing strategies to figure out how to get away, instead of simply going with the customary systems (Emails, Tele-calling, and so on.), that don’t get the normal ROI and are lost in the maze. 30% of business owners don’t even realize that they are caught in this maze. Numerous individuals get baffled now and begin utilizing other ordinary experimentation methods without doing research, which devours your time, yet also, redirects your consideration from your center business. Except if you are hazy with the issue you are confronting, you can’t discover the arrangement. The staying 20% were engaged, which is the reason they have succeeded. What did they do to succeed?
As is commonly said – “It isn’t that they can’t see the solution. It is that they can’t see the issue.”

While making a marketing strategy or lead generation strategy, we always map ‘Plan A’ and ‘Plan B’ for elective choices on the off chance that the primary arrangement doesn’t work. Here we commit a typical error of going with traditional advertising methods for the two plans. Imagine a scenario where plan B additionally comes up short. This is the place current Digital Marketing strategies prove to be useful. Like conventional marketing, digital marketing strategies are also a vast area to explore, but most businesses are not aware that digital marketing is the key that leads them out of the labyrinth. Gone are the days where we were dependent upon traditional techniques. Digital marketing techniques like National/Local SEO and SMO have a proven record so far when it comes to business to business lead generation. These are the best digital marketing techniques which the remaining 20% of businesses use to ensure a consistent flow of lead generation. Instead of getting frustrated, they make it a game and enjoy doing so. In simple words, digital marketing is a tool to predict lead generation. Before putting resources into any promoting strategy for income age, recall that the lead age procedure begins by finding where your objective market lives on the web.
Artgro is a B2B developmental organization. We center on improving marketing outcomes to increase lead generation rates for B2B organizations. Artgro’s advertising system acquires the consideration of prospects into leads, improves brand visibility, educates buyers, and converts prospects to customers.

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SEO Tips for Lawyers and Their Firms

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As a widespread rule, lawyers are highly intelligent people who can write impressive blog content. But, because they know the law, and not necessarily internet marketing, they don’t know how to make those blog posts ranked high in Google and other search engines. This is important to build a steady stream of traffic to your website which can convert visitors to paying clients.

The good news is, lawyers can learn SEO strategies to help improve their ranking. This way, they can still keep writing the content themselves but get better results.

Start with Keyword Research

Keyword research tools such as Answer the Public, Keyword Tool, and SEM Rush enables you to find words and phrases your prospects are using to find lawyers in your area. Using this information can help you find topics to write about and the words to include on your website to help improve your overall ranking.

Write Content Specific to Your Legal Specialties

Law is a complex and extensive subject. Chances are your firm has a good name for representing certain types of cases. If you specialize in criminal defense, you don’t need to write about estate law or family law.

Write Occasionally

The more you write, the more content the search engines will have to rank. When you write occasionally, the more you’ll send new signals to the search engines. Search engines do not usually list outdated information. Try to write at least once a week, but know that businesses that blog three times a week get three times more traffic than those who update their blog once a week.

Link to Articles

Search engines take into consideration the number of links to and from your site as an indication of quality. Quality will always have an impact on rankings because the search engines are trying to make sure they provide a good experience for their users.

When you talk about overlapping subject, link to the content that you’ve already written. When you mention cases or specific resources, make reference to credible sources on them where your readers can find other information if they want.

Need help with digital marketing needs to grow your firm? Get in touch with our team today! We’ll handle your SEO needs and even give you a free website audit to show you where you can make amendments to get the most impact right away.

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Ultimate and Short Guide. Social Media Marketing for Law Firms.

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How Should Law Firms Use Social Media?

Managing social media for attorneys comes with many tasks and a lot of challenges. All sectors are increasingly leveraging on social media as an essential part of their marketing strategy, and among law firms, the competition for clients is high.

To build an effective online presence and win clients and prospects from your competitors, you need a powerful social media strategy that can get you results. Your social media strategy should address multiple platforms, so you need to learn how to get the most out of platforms like:
● YouTube
● Facebook
● Twitter
● LinkedIn
● Instagram
● Snapchat
● Quora
● Reddit

There is no secret formula for making your social media strategy a success. Some law firms might do well on Facebook, while others might not do well. Social media for attorneys is a complicated business. We’ve included some examples in this article to help you find the right law firm social media strategy for your business. It’s also important to try different platforms and measure the results for yourself. Social media marketing for law firms can deliver great results if executed well.

YouTube for Lawyers

Many people prefer to learn about things by viewing video content online rather than just reading a website content. Videos can catch your audience’s attention and allows the content creator to inject more personality into the video, creating extra interest.

Instagram for Lawyers

Instagram offers many creative ways to target prospects. An example is targeting life events such as moving home or getting engaged and advertise to users who might need your services without waiting for them to carry out research online.

Snapchat for Lawyers

Snapchat is an excellent option for targeting millennials and other younger generations. Like Instagram, it also tends to be more popular among female users.

Reddit for Attorneys

Some people take the front page of Reddit as the homepage of the internet simply because It features top news stories and interesting discoveries, as well as entertaining news. While Reddit hosts countless smaller communities, or “subreddits,” the front page displays the top content currently featured on the site and can achieve upward of a million hits.

LinkedIn for Lawyers

LinkedIn can be an incredibly useful tool for many law firms. However, far too many practices use the platform only to look at other firms’ posts. Bear in mind that LinkedIn has much greater potential for B2B legal services than almost every other platform. You need to learn how to leverage its tools and employ best practice to achieve your own business goals.

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SEO for Auto Glass Shops to Increase their Customers

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SEO for Auto Glass Shops to Increase their Customers

When individuals in your general vicinity Google auto glass fix or substitution, do they see your shop on the first page? If not, you could be missing out on many dollars’ worth of business consistently. Utilize these three nearby SEO strategies to ensure your shop shows up when individuals close to your business scan for auto glass fix or substitution.

Some Background on Local SEO

Not at all like general SEO, which focuses on improving rankings in Google and other web indexes on a huge scale broadly or even universally. Neighborhood SEO is tied in with elevating your business online to nearby clients. This implies exclusively focusing on searchers who are inside your administration region or near your physical location.
As a brisk note, nearby SEO is much more thorough than the fundamental strategies that we will cover here. Be that as it may, even these fundamentals will help you all together with regards to drawing in the consideration of neighborhood searchers. For this article, we'll be covering three different ways to get your business into the Google Local Pack.

Why Invest in Local SEO?

There are two central reasons why putting resources into neighborhood SEO ought to be an easy decision. To start with, the three strategies we spread in this article are free – so there is no fiscal speculation – and their simple to do. There are very few different ways to advance your business that cost neither a great deal of time or cash that are as compelling as neighborhood SEO can be. Second, as indicated by an ongoing study of individuals' web-based purchasing propensities, 95% of individuals utilize the web to locate a neighborhood business or administration. On the off chance that you are not showing up when individuals look for auto glass fix or substitution administrations, you are passing up a huge number of potential clients. On the off chance that your auto glass business is now very fruitful, think about the much more noteworthy potential development that nearby SEO could offer. On the flip side, if you have been experiencing difficulty drawing in more clients, neighborhood SEO is an extraordinary method to attempt to expand your business without spending more cash.

The High Returns of Local SEO

Nearly everybody currently searches for nearby organizations and administrations via looking through on the web, and being at the highest point of neighborhood indexed lists can mean huge increments in clients and income.
To give progressively verification that invests some energy in neighborhood SEO is justified, despite all the trouble, here is the normal number of scans every month for only a portion of the watchwords identified with auto glass fix or substitution:
Keyword Searches/Mo
auto glass replacement 11,501 – 30,300

auto glass substitution close me 1,701 – 2,900
auto glass substitution quote 201 – 500
auto glass substitution companies 201 – 500
versatile auto glass repair 1,701 – 2,900
windshield substitution comes to you 851 – 1,700
auto glass substitution cost 101 – 200
auto glass substitution quotes 201 – 500
vehicle windshield replacement 1,701 – 2,900
auto glass chip repair 201 – 500
There is a huge amount of chance here. Appearing for these sorts of catchphrases in nearby quest costs nothing except a couple of hours of your time and the potential returns are colossal. Begin with nearby SEO and begin getting your business before many new potential clients every month.

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Why Blogging Is Necessary for Your Legal Firm

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In today’s content-driven world, you may begin to wonder if opening a blog for your legal firm is worth it. But there’s a reason why the majority of marketers prefer content marketing. Research shows that marketers who prioritize blogging are thirteen times as likely to achieve a positive return on investment. Publishing content that’s helpful for your target audiences naturally attracts them to your brand by boosting SEO, illuminating thought leadership and humanizing your brand.

Blogging for SEO

Every law firm desires good SEO for their practices, but only a few achieve it. There are many competitors out there looking forward to be found on the first page of search engines. Some years back, it was enough to simply include targeted keywords on your website and leave the rest. But nowadays, it’s highly competitive, you need to be supplying and updating fresh website content in order to be relevant in the SEO game. In fact, 72% of marketers agree that relevant content creation is the most effective SEO trick.

The best way to approach blogging for your law firm is to be as specific as possible. Creating nicherelated topics that are highly relevant to the types of legal services you offer will help you to start ranking for the right keywords. For instance, if your firm focuses on personal injury cases, providing in-depth personal injury content on your blog is key. The more niche topics you cover, the higher your firm’s chances of getting ranked for those subjects. Your firm will start appearing in searches for dog bites, car accident injuries and workers’ compensation the more you write about them. Although it takes time to see results, with consistent, quality content production, you’ll see the payoff.

Blogging to Establish Expertise

Professionalism is key in the legal industry. Prospects want to know that the law firm they choose has extensive experience dealing with cases just like theirs. Although experience is generally shown through case history or in-person meetings, your blog can also play a role in this positioning. A well-maintained blog that’s loaded with insightful information will establish your firm’s credibility while prospects are still at the very top of the marketing funnel.


In today’s information age, the importance of quality online content cannot be neglected. Showing your target audience your level of professionalism and attracting them to your website with highly relevant content is the key to inbound marketing. Whether you’re looking to improve your search rankings, showcase your experience or communicate your humanity, a blog can be of great help to you.

Begin with a content calendar and see how the power of content marketing could transform your legal firm.

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Using SEO to Market Your Law Firm

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If you are a law firm or one team attorney looking to build a strong online presence, Google is definitely the best tool you can use to drive massive traffic to your law business.

Unfortunately, the majority of law firms are already aware of that and are already using SEO to improve their businesses. In today’s fast paced competitive market, getting ranked in Google is not easy, especially in the legal space where the competition is very high. Highlighted below are some things you can do to promote your law firm using SEO.

Start with local SEO

The truth is that you are targeting local clients for your law firm and that is why you need a specific kind of search engine optimization called Local SEO. It optimizes your website so that people can easily find your business when they are searching for a law firm in their area. Google knows when users carry out local searches and it will provide results accordingly. Unless you are a well-known global law firm, you should really begin your SEO marketing on a local level.

Law firm SEO begins with a Headline

Though it is said that we shouldn’t judge a book by its cover, Google always judges websites by their headlines. As such, it is important that your headline summarizes what you do in just a few characters. The good news is, web technology makes that very easy using the title tag. Use that tag to describe to the world what you are all about and why people should hire you. You need to keep in mind things such as what page in your website you want to rank and reasons for ranking it, and the need to have clear optimization for blog, service, category, and home pages.

Use references

Once you provide your law firm’s address, it is now time to reference it with citations. Citations are basically listings of your business address, name, and phone number on another website. You should keep in mind that your business address should appear the same across all websites you use. Citations are crucial because they give your law firm the look of authority.

That is a ranking factor that Google uses when determining which businesses get to the top of the results list. You can add your citations to other online possessions as well. For instance, if you write a blog post for another site, ensure that you include your name, address, and phone number at the end of the post.


Looking for help to improve your Internet marketing results? Please contact us — we’d love to hear more about your situation and challenges.


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The 3 Internet Search Terms Every Web Marketing Lawyer Needs To Know

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As the attorney in charge of your law firm’s internet marketing, you’ve likely come across secret terms such as SEO, backlinks and Meta tags. Confused by all these terms? No worries, Artgro.com deals with these terms every day as we help attorneys and law firms run successful internet marketing campaigns.

The following are three key terms you need to know and an explanation of why they are important to the success of your law firm’s web marketing:

1. SEO

SEO is an abbreviation for “search engine optimization.” For law firm’s web marketing, SEO involves the method and effort that goes into writing and designing your law firm’s website so it will be easily found online by prospects. In today’s world, the reality is that countless number of people visit search engines compared to the Yellow Pages or other print directories when they are in need of goods and services and legal services are not excluded. That’s why SEO is so important for your law firm.


SERP, like SEO, is a general term used by law firm web marketing types that may be unfamiliar to others. It is an abbreviation for “search engine results page,” or the list of results that shows on screen when a person types a query into a search engine.

At Artgro.com, the goal for all of our clients’ SEO campaigns is to ensure their law firm website appears at the top of the SERP for the practice areas they want to advertise. The results at the top of the search results get more traffic and more traffic leads to great conversions.
If your website doesn’t dominate the first page or at least on the first SERP, then you may question whether your law firm is getting a quality return on your online investment.


Search engines tend to like backlinks as much as they like keywords. Backlinks, which are also referred to “incoming links” or “inbound links,” are links from other websites directing to your site. The more backlinks you have, the more popular your site is, and the more popular it is, the higher it will rank on search engine results.

To learn more about our law firm marketing services, call (713) 331-1040 or request a free quote online.

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Should a law firm do their SEO WITHIN?

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For law firms looking forward to growing their practices, SEO is a very important tool. Search Engine Optimization helps law firms to generate massive leads to their businesses. There are lots of SEO services in the digital marketing space- starting from common service providers to the legal industry- focusing marketing agencies. But, like most services, this is one that can potentially be brought within an organization.

Two questions we were asked when communicating with law firms are:
– Should a law firm do their SEO within the organization or firm?
– Are there risks to doing so?

The simple answer to the first question is NO. You should not keep your SEO in-house. In this post, we’re going to analyze two risk areas law firms face when they doing their SEO within the organization.

Risk One: You May Not Be Getting All the Assistance You Need.

Keeping your SEO within the organization could mean that your law firm doesn’t get the actual assistance needed to make the most out of the process. It’s often believed that SEO is the most important area of online marketing. And, yes, it is a very important area since it affects where your law firm will appear in the organic search engine rankings. But executing on professional level SEO for law firms entails deep expertise on different areas, from technical SEO to content. Being highly experienced in SEO doesn’t mean that they can write high converting content.

Besides, SEO agencies have team members with different areas of expertise. They also work on many different law firm SEO campaigns so they know what strategies deliver results, compared to a single SEO team member focusing on one firm who is getting information for just one law practice.

Risk Two: Lack of experience Can Be Dangerous

We all know that experience is gained from somewhere. We also know that SEO concepts change like the weather. Even is someone has the skills necessary to help your law firm rank, do they have the experience to perform audits and review data to determine what parameters need to be improved? Do they know how to find and interpret all of the data?

Don’t leave your law firm’s SEO method to chance. Don’t leave just one person responsible for your entire marketing and SEO strategy. Instead, speak with a professional SEO and marketing agency to learn how your law firm can benefit from their services.


To learn more about our law firm marketing services, call (713) 331-1040 or request a free quote online.

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Slow websites are bad for business

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Slow websites are bad for business

Stacking times assume a gigantic job in the achievement of your site. We realize that. We are completely mindful that if a site doesn’t load quickly enough, guests will have left without having seen any of the substance. We know this because all things considered, we are Internet clients as well.


As indicated by an investigation led by Imperva, just 38% of web clients will trust that a site will stack. In the wake of studying a great many online customers, scientists found that most clients anticipate that sites should stack in less than five seconds, with 35% of clients anticipating that locales should stack in only three to five seconds. Driving clients to hold up longer than five seconds could bring about missed leads and deals for your business.


Both Google and Bing have freely reported the utilization of speed as a positioning variable, which means quick stacking sites rank higher in Google’s and Bing’s query items than moderate stacking sites. Google has organized speed in its positioning calculation since 2010. From that point forward, it’s turned into a significantly progressively ground-breaking positioning sign. Simply a year ago, for instance, Google said it was currently utilizing pace as a positioning sign for versatile hunts just as work area look. Your site needs to stack rapidly; else, it could ruin your site design improvement (SEO) procedure.


On the off chance that you sell items or administrations on your business’ site, you may create more deals by advancing it to stack all the more rapidly. In an examination directed by Shopzilla, the web-based business organization found that diminishing its heap time from four to six seconds to simply 1.5 seconds brought about 7% to 12% more deals. Moreover, Shopzilla revealed 25% more site hits, probably because guests aren’t relinquishing the site because of long burden times.


A non-quantifiable manner by which burden times influence your business includes believability. At the point when a potential client visits your business’ site, the person anticipates that it should stack rapidly. If it doesn’t, the prospect may accept that your business is unequipped for making and keeping up a great site, accordingly making your business less solid. Try not to give your business’ site a chance to experience the ill effects of long burden times.
Concentrate on improving your site to accomplish quicker burden times with the goal that you keep
away from the headaches listed here.

If you have inquiries concerning improving the speed of your webpage and expanding visits to your business or expert profile on the web, call me and I’ll talk through how you can build drives, increment the estimation of each arrangement, and set up or reinforce your web-based marketing funnel.

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