With CBD brand marketing somewhat limited, you may find it hard to get your brand out there. While it makes sense why the advertising is so limited, it doesn’t make it any easier for the reputable brands to get their name out there.
So how do you market your CBD brand without truly advertising? It’s time to think outside of the box.
Use Social Media Influencers
While you can’t pay for paid advertising space for your CBD products, you can use a social media influencer. What better way to get a following than to have someone with a large following endorse your product? You’ll reach a larger audience organically without violating any of the rules.
Use Content Marketing
Content marketing gives you a chance to show off your expertise and market your brand at the same time. Your target audience benefits because they always want information and if you can position yourself as an expert, you’ll provide a value-added service rather than just trying to sell a product. Viewers will look more favorably upon you, allowing you to market without advertising.
Use Affiliate Marketing
Affiliate marketing means you pay website owners to advertise your product for you. All it takes is for you to agree upon a specific commission that you’ll pay to website owners when a viewer clicks on your link. Because this is targeted advertising, you’ll likely get better-qualified leads than you would marketing to the masses.
Be a Podcast Sponsor
Podcasts are becoming more and more popular as most people don’t have time to sit and watch a video but can listen to a podcast while multi-tasking (even driving). As a podcast sponsor, you can grab the attention of your target audience, as long as you choose a podcast that’s within a similar industry or has a similar interest that ties into your product.
Use Lead Magnets
Lead magnets lure leads in by promising them something in exchange for their email address. The ‘something’ that you offer can be a digital list of the top ways to use CBD or any other helpful information that you want to offer. The key is grabbing the email addresses for future marketing.
Marketing your CBD brand takes a little thinking outside the box, but it’s possible. You can get the most exposure when you take advantage of the small loopholes available even on social media sites that typically ban CBD advertising.
Looking for new marketing ideas or help in sorting out your options? Contact us now!