Every company, no matter the industry, needs to be online. If your oil or gas company isn’t online, you’re missing a big part of the market. Even though you don’t attract the ‘typical’ consumer, there are still reasons for you to consider being online.
You can Establish your Brand
You want people to be familiar with your brand. If it’s not online, they aren’t going to get familiar with it. Think of what you happens when you see McDonald’s golden arches. You immediately know what they are, right? That’s what you want for your company. The more consistent you are with your branding efforts, the more recognizable your company will be.
You Need to Establish Yourself as the Expert
You must share photos, videos, and content online. Get your company a social media page and get active. Show your followers that you are the expert in the industry and that you care about each and every follower. Offer free tips, how-tos, and other information that your followers will find valuable and make them think of you.
Communicate with Your Audience
Social media offers the opportunity to engage with your audience in a way that no other method offers. You can thank them for compliments, offer advice, and offer your side of the story for complaints. It’s the best way to have back and forth banter with your followers, truly creating a relationship with them that would otherwise be impossible.
Show the Stats
Your followers love the stats and what better way to share them than with infographics online? This goes along with showing your expertise, but in a way that you show that you care about your audience. Share the figures they want to see and even those that may shock them. If you are the leader in the industry, sharing the information first, you’ll be steps ahead of the competition.
Get More Leads
It all comes down to the leads, right? That’s where your website and social media come in handy. They will direct those interested in your products right to your website. If you offer value-added services in exchange for email addresses or phone numbers, you can offer even more marketing material that truly boosts your business.
All gas and oil companies must be online – it’s a necessary component of your marketing strategy. Find out where your target audience hangs out the most and establish yourself as the expert there. You’ll increase your leads and create more brand awareness.