You might have cracked the basic SEO strategy, but do you know that Local SEO is equally important for a rehab center like yours?
SEO helps you reach the people who need your services, but Local SEO helps you reach people who are in search of a rehab center in their locality. Some patients do not wish to move across the country for treatment and are looking for a good rehab center as close as possible. If you have Local SEO in place, you can easily pop up in their search list and make their task easier.
Local SEO For Small Businesses
As a rehab center executing Local SEO, your goal must be to find yourself in the “3-pack” or “local pack”. This means that your rehab center will appear among the top 3 in the search results, which are displayed below the google map. This will mainly highlight information like reviews, ratings, photos, contact details and working hours.
What Are Citations, And Why Do They Matter?
Citations are any places where your business’s NAPW appears online. Now, what is NAPW? It is the basic information about your rehab center, such as Name, Address, Phone number and Website URL.
It is essential to mention your rehab center’s NAPW at all the necessary places so that your viewers can find you when they are looking for a rehab center around them.
Ranking Well In Local Search
To rank well in Local SEO, understand these three factors:
- Relevance – How relevant your services are for those who are searching online
- Proximity – how close are you located to the individual searching online
- Prominence – this is related to your reviews
To make the most of these three factors, add all the relevant information about your rehab center to your Google My Business profile. These will let you be at the top of the search results.
Getting Listed On The SAMHSA Website
SAMHSA means Substance Abuse and Mental Health Services Administration. Users often get directed to this website when searching for a rehab center nearby. So, if you’re on the SAMHSA website, your viewers can easily locate you, and your website rankings are likely to improve.
Creating A Hyperlocal Blog
Blogs are the most important thing you can have on your rehab center website. Having relevant blogs with well-written content can take your website a long way. These help people learn more about addiction treatments and how your center will help them. They become a way of communication between you and your potential patients.
Now since you know the importance of Local SEO for marketing your rehab center, why not hire experts from Artgro to make the task even simpler? Our experts can help you with all sorts of digital marketing strategies. Contact us now to see your rehab center website appear at the top of your viewers’ search list.