Did you know that almost 90% of consumers do research online before making a purchase, even in person? A majority of that research is on social media too. That’s where people share their opinions, their great finds, and get the word out. If your business isn’t on social media, you could be missing out on a big piece of the puzzle.

Why consider implementing social media in your business? Check out the reasons below.

Create More Brand Awareness

Consumers want to deal with brands they are used to seeing – that are familiar to them. When they see McDonald’s golden arches, they immediately recognize it. Using social media can help your business become recognizable, whether to your small community or the entire country – the span reaches far and wide.

Connecting with your Audience

Every business has a target audience. Typically, you can’t connect with them unless they come into your store or call you. The occasional email or phone call isn’t enough, though. Social media gives you a chance to let consumers really get to know your business, get behind the scenes, and for you to interact directly with consumers’ questions, issues, and compliments.

Give your Brand a ‘Mission’

Social media gives you a chance to tell a story with your brand. Using unique ways to appeal to your audience, you can gain the attention you want without ‘in your face’ advertisements. Social media isn’t just for selling – it’s for creating a relationship with your target audience so that the purchase from your business becomes natural, because they are your ‘friend.’

Build a Bigger Audience

Of course, all any business owner wants is to build a bigger audience. With paper flyers, and even a website your hands are tied to the limited amount of resources available. Social media is like word-of-mouth on steroids – your audience is much more likely to share your posts, company information, and even their purchases online where it’s as easy as the click of a button, letting hundreds of others see their choice.

Small businesses need social media if they want to survive, especially if you market to millennials. Even seniors, though, use social media today to stay in touch and see what others are up to. The sky is the limit with social media, so it’s important that your business be a part of it or risk getting left behind.