Your small business website reflects your idea to the entire world. The design of this website is an important consideration. Designs all around the world keep on changing. The same goes for website design. They need to adapt to new trends and improved functionality to stay relevant. Therefore, they need to keep in check with the times.
So, how do you know that your small business website needs to be redesigned? It involves changing the overall look and feel of your website. The redesigning aspect changes how information flows through your website and improves user experience. So, let us find out whether you need to redesign your website:
#1: Outdated Design
If you haven’t updated your website in the past 24 months, there is a huge chance that your website must be outdated. A small business website needs to be simple, clean and appealing to the eyes. Hence, try to ask for honest opinions from a colleague. If it seems outdated, then you should try to update it.
#2: Lack of CTAs
CTA stands for Call-to-Action. On each page of your site, there should be a CTA. This improves consumer engagement. It can be subscribing to a mailing list, downloading a document and filling out the details of the consumer. The website should offer an interactive experience and the consumer should be able to identify their needs.
#3: Developing Credibility
The website of a small business should reflect credibility. It should offer reasons to the viewers for trusting the business. So, does your website have any customer testimonials? Does it have any logos of the clients? These prove to be monumental in establishing trust between the consumer and the business.
#4: Optimising SEO
Your website needs to be optimised for search engines. This ensures that more people are able to find your website. It is done by using the right phrases in your content, using the correct tags for your images and targeting keywords. If your website is on the internet, then it should be able to reach a larger audience.
#5: Slow speeds
The internet speeds around the world are getting faster. Therefore, the wait time for people is getting reduced. So, if your site takes a long time to load, then people will refrain from visiting it. The website needs to be optimised for mobile to offer a seamless experience for people on the move.
Here at Artgro, our experts know what’s best for your San Antonio business and they ensure exactly that. We cater specifically to the success of your San Antonio and nearby businesses by designing the best websites. Your business’ success is our top priority.
So, what are you waiting for? Call us today to know more about our services!